Geek & chic !

After being shoe-addicts, the risk is now junkie of glamour high technology!

Good news for high-tech fashionista fans. Gone are the days when you had to fight for the three trendy helmets of the Audiotechnica brand in the Colette shelves, discovered like real sound gems by their buyer in Tokyo !

Finally, the real temple of fashion geekettes mode is opening its doors…

Nippon is chic! A few steps from our favorite window-displays of bags and shoes on rue Saint Honoré, here is concept-store where we can find the Rolls-Royce of Made In Japan helmets. Translation : Audiotechnica is to helmets what  Hermès is to bags: arty-sans of sound.

They dard! All the ready-to-wear boutiques have their changing rooms?  Here, also, you can have a free testing of each helmet…

The added plus ? No need to be a millionaire to show off a helmet as good looking as its high-tech sound (starting at 43€). Super -vitamin colors or organic-chic wood, it even comes in rabbit fur, a far cry from nerdy styles, this should wake up the fashionista in you.

More than a helmet… sound! Each helmet comes with a playlist of trendy tunes , imagined by a real dj !

The hot do it tip: quick, quick, quick, this week, Do it and Audiotechnica are offering you 3 helmets (2 ES7 and 1 ES55) ! To try and win one of the 3 little marvels rush to the Audiotechnica Facebook page, here, and publish the title of your favorite hit of the moment !

On Monday from 1h30pm to 7h30pm.

Tuesday to Saturday from 10h30am to 7h30pm