Pre-couture. In the skin of Anna Wintour.

Awprinc

Update: up until now, professional buyers were the only ones deciding what was going to be commercialized in a collection (size, colors.) and the final client was not sure to find in shops nor on  internet the coveted pieces seen during the shows.

Pre-Collection, is our ideal boutique.  The concept? Precouture.com allows you to pre-order collections immediately after the shows and to receive them before they are officially sold.

In other words, this way we allow clients to decide on their own what they will be wearing tomorrow.

Precouture.com, it’s also the must-go platform during all the fashion weeks of New-York, Milan, London and Paris to spot the previews for new trends, watch the shows live and gain access to the backstages of all the leading designers.

Aside from Fashion Weeks, we feature exclusive collections and pieces from the ongoing collections immediately available for sale.

Follow them on www.precouture.com

Instagram: @precoutureofficiel

The week of Do It