A Pop-Up store of cult lighters

For die-hard smokers of vintage grannies who will never give up their lighters, we have found a very stylish flame to keep lit...

BIC, the rock star of lighter brands, is celebrating its 40 years, and for the occasion, opening for the first time a Pop Up Store in the Marais, that pays homage to one of its mythical  products(after the Bic ballpoint pen, of course) : the disposable lighter !

To celebrate this event, the brand is organizing a number of animated venues, from personalization to manicures...  Fashionistas will be in heaven!

How does it work? Every day, we can personalize our lighters in keeping with our whims. Graphic, girly or even with our photo, a photographer will be present to shoot our portrait on a lighter.

Get pampered from Thursday to Sunday. Taste some cupcakes with a manicure assorted to your lighter.

BIC know how to keep the flame lit…

Friday 24 May to Sunday 2 June 2013

Everyday from 11am to 8pm and until 9pm on Fridays and Saturdays

Where to find it ?

Pop-Up Store BIC

23, rue du Roi de Sicile

75004 Paris

Others suggestions

The week of Do It

Latest news

Most read