This is the chic and feel good event incubated by Lancôme not to be missed this weekend.
La Vie Est Belle will no longer be just the exquisite scent of the iconic perfume but a philosophy of life that Lancôme will sprinkle over Paris all weekend long to celebrate happiness and give a smile! Shall we take you?
Distribution of confectionery and messages of happiness projected in Paris
The launch of the festivities took place on Thursday evening, all over Paris, the time of a wow happening that you have inevitably seen pass on Insta via #HappyBastards .
"To happiness ", "I put on a smile and I arrive", "The star of the day, it's you" ... From the Panthéon to the Trocadéro via the rue de Bretagne or the Petit Palais , Lancôme projected on the monuments and walls of Paris the film La Vie Est Belle and illuminated messages of happiness while tricycles covered with flowers distributed hot chestnuts, barbapapas and perfume roll-ons ...
The French Bastards becomes Happy Bastards
Lancôme , world champion of happiness! The kif continues all weekend with The French Bastards bakery which becomes Happy Bastards in the 17th district: cascade of flowers on the shelf, installation of stickers with messages of happiness to cover the storefront.
Cherry on the cake? An exclusive pastry, created especially for the occasion, to try absolutely: a vanilla Saint-Honoré adorned with diamond chips. Not to mention a distribution of bracelets and ribbons with messages and tote bags ...
Happy Bastards, 35 place Saint-Ferdinand, Paris 17e
Two florists will also be distributing this happiness therapy galore. The appointment is made at Les Fleurs C'est Lui in Ledru Rollin, and Art Et Nature in the Marais.
On the program: 150 kraft paper boxes with flowers, a wall of words & ribbons in the color of La Vie Est Belle but also a distribution of samples of the perfume.
Les Fleurs C'est Lui, 76 avenue Ledru Rollin, Paris 12th
Art Et Nature, 12 rue Dupetit-Thouars, Paris 3rd
#HappyBastards will take place from December 9 to 12