10 Makeup New Arrivals Defining the Trend

Attention all makeup lovers: the new arrivals are here! In the name of professionalism (and curiosity), we’ve tested them all to share the perfect coquette routine — from the base to the lipstick, including blushes and truly effective concealers. And between us, some of these products have already become our essentials. Bonus: new brands you might not have heard of yet… Now it’s your turn, Beauty Blenders in hand, to try these wonders for a star-worthy look.

Let’s start with the base… literally. Major crush on the one from Supergoop! With SPF 30 — which you should neverskip — it hydrates, brightens, and leaves your skin fresh and ready for the day. You can use it under makeup or alone for an instant glowy effect. This product even won the Allure Best of Beauty award… and once tested, you’ll immediately understand why.

Aime launches a new stick concealer  as easy to use as a lipstick. It hides small imperfections without irritating the skin; on the contrary, it strengthens the skin barrier. The result? A fresh, satin complexion with a natural bare-skin effect, super easy to apply even with your fingers on rushed mornings. Tip: in a darker shade, it becomes the perfect ally for soft, sculpted contouring.

Tired of makeup that suffocates your skin and ruins your skincare efforts? Same here. Now we want makeup that feels good, and HY-GLAM Foundation checks every box. After four years of development, Natasha Denona introduces a hybrid formula between skincare and foundation. Infused with jasmine, white tea, and grape marc extracts, it hydrates, smooths, and leaves a luminous natural finish without a cakey effect. The result: fresh, even skin that breathes all day long.

Merit’s Flush Balm is the blush that’ll make everyone say, “You look so fresh today!” Applied directly to the cheeks, its creamy texture melts into the skin for a soft, natural finish. You can even blend it with your fingers — impossible to mess up this 100% vegan must-have.

La Rosée unveils a must-have powder compact — perfect for slow days when you just want to even out your complexion, or as the final touch to set and mattify your makeup. This skincare-infused powder with organic apricot oil keeps the skin healthy and the complexion fresh. Paired with its matching brush, it’s ideal for on-the-go application. The detail we love: it’s refillable.

Often overlooked, this step can instantly transform your look — even without eye makeup. The new social media favorite, Typology’s Brow Gel, is already a must in our beauty bags. This 3-in-1 gem tames, lightly tints, and strengthens brows with its formula rich in pea peptides and plant-based keratin to boost growth.

Founded in Japan, SUQQU — meaning “attitude” — lives up to its name. Its four-shade palette offers easy-to-blend tones suitable for any look: lighter hues for a natural finish, deeper shades for a dramatic evening effect. All in a chic, travel-friendly format you’ll never leave behind. 

Who hasn’t dreamed of a flawless Kim K-style makeup look? While we wait for an at-home makeup artist, her favorite Mario Dedivanovic just launched Master Mascara by Makeup by Mario, promising longer, fuller lashes that last all day. Bonus: it’s available in brown — highly recommended for light eyes. The difference is instant.

At Glossier, this lip liner is already a best-seller — and it’s easy to see why. Its creamy texture glides effortlessly, with no smudging or transfer, and stays put all day, even after your second coffee or a long lunch. Perfectly defined lips might seem like a detail… but it’s the one that makes all the difference.

With Violette_FR, forget dry lips after applying lipstick. Plume Lip is a whipped matte cream that melts into your lips, hydrates, and leaves a blurred, bitten-lip finish. The kind of lipstick that completes your makeup and makes your lips look effortlessly kissable.

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