Anine Bing, the coolest label in L.A. lands in Paris

Jessica Alba, Jennifer Lawrence and Alessandra Ambrosio are all part of the inner circle. Which goes to show the impact of this fashion label, created in 2012 by a former Danish model, who moved to Los Angeles. Good news, Anine Bing is now settling in the Marais.

Her signature ? Collections built around solid basics. So no showy pieces, but effortless essentials halfway between Scandinavian minimalism and a rock n’ roll touch. Examples, a loose semi-cooton/semi-linen white tee-shirt (89€), a delicate silk top embroidered with lace (155€) to be worn under a cozy cardigan in heavy knitwear (319€), a leather mini skirt (455€) and the indispensable grey slim.

Tops, lace-up flat ballerinas and ethnic chic gold earrings sold  single in order to mix and match (89€).

This talented designer is also known for her lifestyle blog, where she shares her inspirations and her universe totally in keeping with the times.

Open Monday to Friday from 11am to 7pm, Saturday from 11am to 8pm and on Sunday from 2pm to 7pm.

Julie Zwingelstein

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