Gigi Hadid, Lena Situations, and Kaia Gerber are among the many fans of the bohemian aesthetic of the American label Free People — a brand followed by over 4.7 million people worldwide. Known for its dreamy, free-spirited universe inspired by the energy of Coachella and Woodstock, Free People stands out with flowing dresses, intricate patchwork, and delicate embroidery that redefine effortless cool.
Originally from Philadelphia, the brand has now firmly landed in Paris. After opening its flagship store in 2022, Free People returns with a new immersive and free-to-attend experience in the heart of Paris’s Le Marais district to celebrate the launch of its new “Feels Like Summer” collection.
Good vibes only in Le Marais
On Saturday, June 27, head to Rojo, one of the most sought-after Spanish restaurants among fashion insiders, located in the heart of Le Marais, to soak up a full day of summer-inspired experiences.
The pop-up will transform the space into a sensorial journey dedicated to the new Free People summer collection. From morning to afternoon, visitors can enjoy a series of curated workshops and happenings designed to awaken all five senses.
From 10 AM to 1:30 PM, the focus is on touch, taste, and smell with a smudge stick workshop, as well as a creative bandana customization activity using charms and beads — perfect for personalization lovers. Guests can also enjoy summer playlists, fresh pastries, seasonal fruits, smoothies, and bespoke mocktails throughout the day.
In the afternoon, from 2 PM to 5 PM, the experience shifts toward sight, sound, and taste with intimate live performances by singer Ethel. Visitors will be able to enjoy the concert while sipping a complimentary cocktail crafted by Rojo’s expert mixologists.
As a special highlight, all guests attending either session will receive a €10 gift card, redeemable exclusively on the new summer collection at the Free People store located just a 13-minute walk away (12 rue Malher, Paris 4th arrondissement). The offer is valid only on the day of the event.
The celebration continues just down the road. Spend €150+ at our Rue Malher store over the weekend to receive an exclusive Free People summer goodie bag with €70, including a copy of Lena Mahfouf’s new book. (Available while supplies last!)
Free People Paris – “Feels Like Summer” at Rojo, 8 rue de Beauce, Paris 3rd arrondissement. Saturday, June 27 from 10 AM to 5 PM (free entry, drop in anytime).
The perfect summer wardrobe
The new collection is already making waves, with several standout pieces topping our wishlist. Highlights include the FP One Lily lace midi skirt (€138), the Penelope striped pant (€138), the Reina Cutwork Tunic (€208), the Copacabana Tote (€138), the Songs of Summer maxi dress (€428), and the Isle of Dream string tote (€108). A sun-drenched wardrobe designed for long summer days, effortless escapes, and warm Parisian nights—exactly the kind of easy elegance Free People is known for.
Shop the full new collection on freepeople.com.
Free People Paris – “Feels Like Summer” at Rojo, 8 rue de Beauce, Paris 3rd arrondissement. Saturday, June 27 from 10 AM to 5 PM (free entry, drop in anytime).
