Combining all-terrain comfort with sensuality, even eroticism. Enhance the lines of the woman's body. Camouflaging certain parts without denying them. Be attractive, naturally. More contemporary than ever, Wolford signs the new essentials of lingerie and accompanies Parisiennes throughout the month of March, the time of a pop-up event rue Saint-Honoré from February 28th.
The opportunity to (re)discover her emblematic underwear that makes you beautiful ( tights , bodywear , lingerie , etc.) and new collections. And if you come from Do It In Paris … we'll give you 15% off!
After Mugler last September, Wolford is teaming up with two desirable new houses for the season. On one side: the romantic capsule imagined with Alberta Ferretti , seamless, whose tight-fitting dresses, sculpting bodysuits and tights are openworked in a highly sophisticated lace effect (from €80).
On the other: the amazing collaboration with Amina Muaddi , the favorite shoe brand of new fashion icons (you must have spotted her pyramid heels on Kendall Jenner , Gigi Hadid , Rihanna or Hailey Bieber ) designed in Paris. To be won: luxury “ legwear ” perfect for Paris fashion week, or the art of dressing the leg with colorful knee-high socks, fishnet tights sprinkled with Swarovski crystals and close-fitting dresses worthy of Carrie Bradshaw (at from €50).
Athleisure at the heart of the requirement
Surrounding herself with the best and equipping herself optimally without neglecting style, this is how the Parisian sees her sports practice. From March 7, we find the Wolford x adidas athleisure collection at the pop-up , inspired by the 90s and which perfectly mixes the knitting techniques of one and the sporting expertise of the other. Breathable bodysuit , transparent effects, leggings with golden reflections, an elegant line that can even be worn after the session, layered with everyday clothes... Impossible to skip the room with such desirable paraphernalia (from €120).
From February 28, Monday to Saturday 10 a.m. to 7 p.m., Sunday 11 a.m. to 7 p.m. at 346 rue Saint-Honoré, Paris 1er. Collections to be found on wolfordshop.fr .