Online concept-stores are creating the buzz

Meilleurs Concept Stores En Ligne

Surfing on the most trendy and stylish concept-stores to shop until your drop without moving from your couch? A dream come true. Follow the guide with the 8 online addresses to make fashionistas happy.

Cocktail Brut

The concept: a US style fashion e-shop with product cards showcasing women of every style and never retouched. At the helm, Justine Gallas, a fashonista, ex product manager at Christian Lacroix.

What do they have? Independent labels (Style Mafia corduroy pants on sale at €38, Buffy t-shirt Roukeys on sale at €25), shoes (About Arianne sandals on sale at €138, Miista Shoes boots on sale at €189), lingerie (Miss Crofton panties on sale at €29), leather goods (Hai silk bag €95, Abacá bucket bag on sale at €59) and jewellery (Doson rings on sale at €26, Juliette Laloë earrings on sale at €136). And, as an extra booster, a terrific vintage selection pinpointing eventual defects, that will make you like really second hand (pink leather jacket €59, tartan skirt €34).


The concept: buoyed by her constant visits of trendy gals’ wardrobes, Anne-Sophie Nebout ended up adding the “boutique” tab to her cult blog Inside Closet. There she gathers a top choice of French designers, spotted in some cases during her visits to inspiring hosts.

What do they have? Very nice jewellery, such as the seashell models of  Louise Damas (€80 for earrings) the petal earrings of Elise Tsikis (€235), the inimitable hearts shirt by Léopoldine Chateau (€180), the  Bon Voyage t-shirt of My Travel Dreams (€39 ), stylish clothes for kids and unusual collabs’ such as message cushions with Jamini (€75).

Slam Jam Socialism

The concept: super trendy condensed coolness for men crazy about fashion. In addition, here one finds a wide high-tech and lifestyle choice: skates, decoration, high-end collabs and a small selection for women. In short, the temple of gift making.

What do they have? The nuggets of already iconic labels (Undercover, Off-White, Helmut Lang, Junya Watanabe...) along with up-and-coming designers, just as desirable. For women, you can add to your wish list the Nike x Martine Rose sneakers (€202), a pink Bianca Chandon hoodie (€203) and an Aries jumpsuit (€293.63).


The concept: in parallel with her job as a New York lawyer, Priscilla Debar launched a platform of young designers in 2017. This Franco-American, native of Togo, defends sustainable fashion, sustained by international designers that move lines with an acute sense of style.

What do they have? The fair-trade of the New Zealand label Kowtow, with large pants in printed cotton ($219) and matching shirt ($179). Raffia AAKS bags hand-woven by women in Ghana ($178). Special kudos for Ajaie Alaie superpower clothing, that comes with an amulet that is supposed to boost our full conscience (dress 270$).

Count $35 for delivery expenses. Free international delivery for any order over $450.

Histoire d’Or

The concept: the online boutique ideal to pick up good-looking jewellery for every style and budget. A nice story: the brand’s designer was at the origin a young messenger boy, working for the leading jewellery stores in Cannes. On the lookout to purchase a gift for his mother, he realized that jewellery was mostly reserved for a rich elite—so he decided to launch his own affordable line.

What do they have? A beautiful ring in white gold and topaz (€179), maxi hoop earrings in gold plate (€55), a snake reed bracelet in silver (€59), small turtle earrings for kids (€55) or a man’s Seiko  watch (€419).

Smukke Concept Store

The concept: translation of beautiful in Danish, Smukke enhances know-how in the wide sense and production in small series. Independent fashion labels, artists, artisans, this 2.0 concept-store is like a hotbed of budding talents. A unique vision stimulated by its founder Elodia Grasser, formerly a gallery owner, artists’ agent and translator.

What do they have? A wide array of t-shirts in organic cotton with his and hers embroidered pockets, signed La Posh (€47), pretty Stanka Mila earrings in golden brass assembled by hand (€74.50), the porcelain cups of ceramist Priscilla Ermer for Lou Ceramic (€32) and the sulfurous Marie Jeanne candle with absinthe and hemp (40 €).

Jours à venir

The concept: nearly 70 eco-friendly labels, mainly French, with strong cool potential. And that’s only a beginning. Online since last November, the select-store mounted by Alice Pélissier and Léa Barbaroux regularly integrates new names. Stay connected.

What do they have? Leather sneakers by Belledone, traditionally crafted in Portugal (€139). The fab Alfa bomber in red velvet made only by order to avoid overproduction (count a 10-day delay, €149). Very in demand also their oils-serum Les Huilettes and biodegradable Les Petits Bidons detergents (€12.90).

Daughters of Witches

The concept: a feminist e-shop, whose name comes from the sorcery of which women were accused of in the past, and offers a fashion and decoration #girlpower selection to display ideas. Launched by journalist Natacha Bastiat and designer Marta Szmyd, the site donates its sales benefits to several feminists NGOs.

What do they have? Second degree ready-to-wear (“Okay Witches Now Let’s Get in Formation” sweat €60, “Make Witches Great Again”  cap €39), mugs, “Hustle Hard Witchcushion €39, posters of feminist icons (€25), tote-bags and jewellery (“F*ck the Patriarchy!ring €60). Special kudos for the irresistible mini collection, imagined by illustrator and activist Kimothy Joy (the vidéo of the Bloom perfume by Gucci, that’s her).

Vestiaire du renard

The concept: the e-shop of all those who swear by good looking suits, but who don’t want to pay top euro for a perfectly tailored style. Indeed, here it’s not obvious, but all the pieces are vintage. Tops: you can also sell your oldies but goodies while picking up excellent tips on measures, fittings and a quasi scientific approach.

What do they have? A fab grey  suit in wool and serge cashmere (€379), another suit in cool wool with an impeccable fit (€175), a Zegna silk tie (€29) or a sleeveless pullover with cable stitching (€79).


The concept: at the origin of this new e-shop, two gals from Lille, who dropped everything, to share their heart throbs in terms of fashion, accessories, beauty, decoration and even nibbling eats. Their perfect wish list, in other words!

What do they have? An Ella Luna boyfriend coat (€99), a cloud cushion  by La Fabrik o Cigognes (€22 ), a ceramic pot by Bloomingville (€5.50), a long necklace with pompons Charly James (57 €) and Ayda argan oil (€36).

Also discover the stocks of our favourite brands and stylish cashmeres at less than €100.

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