It’s the event that all fashion enthusiasts eagerly await : Fashion Week promises to fill Paris with stylish creatures and celebrities wearing the season’s craziest shoes, the most precious bags, and oversized black sunglasses to stroll through the city incognito. You don’t need to be invited to all the shows to enjoy it, since ultra-desirable brands are opening pop-ups all week long, accessible to everyone. Ballerina bar, tartan galore or even an exhibition / shopping revival of Colette : here’s a closer look at the must-visit temporary boutiques and events.
Virgil Abloh : The Codes at the Grand Palais
The Grand Palais celebrates one of the iconic figures of 21st-century fashion with its new exhibition Virgil Abloh: The Codes, offering a unique immersion into his universe at the crossroads of music, fashion and design. With more than 20,000 archive pieces and numerous collaborations with artists, athletes and designers, this exhibition reflects the essence of his work and his vision of fashion and life. Workshops, screenings and special performances extend this unique experience and end with the incredible colette shop curated by Sarah Andelman, featuring exclusive products designed by Virgil Abloh’s closest collaborators.
Virgil Abloh: The Codes, Grand Palais. Open Monday to Sunday from 10 am to 7:30 pm. Early closing on September 30 at 4 pm. and extended hours on October 3 until 10 pm. Full price €15, reduced price €7, free for under-18s.
© Thomas Razzano / BFA.com
Repetto
The most graceful of fashion brands inaugurates an exclusive pop-up for Fashion Week in the heart of the Marais, allowing visitors to discover the unique history of a house built on duality. On one side, the world of dance and the soft pink origins of the brand. On the other, the mythical red ballerina, more sensual and seductive. With a dance barre for a full immersion, a ballerina counter, emblematic models such as the Cendrillon or pointe shoes, and even a (free!) pink juice in collaboration with Wild and Moon: all that’s left is to find the perfect shoe!
Pop-up De la danse à la ville by Repetto, 15 rue Debelleyme, Paris 3rd. Open from October 1 to 5, from 11 am to 7 pm.
Barbour
Great Britain sets up in the Marais with the new Barbour pop-up store, the Royal Family’s favorite brand, presenting its main Autumn-Winter 2025 campaigns and celebrating the history and heritage of tartan. On the program: limited-edition Re-Loved pieces, waxed cotton jackets and iconic bucket hats – by hand in Barbour’s historic factory in Northeast England – along with tailor-made experiences to personalize your purchases.
Barbour - Le Marais, 72 rue du Temple, Paris 3rd. Open daily until January 20th from 11th a.m. Monday opening at 2 pm.
Maison Néo
Charli Voûte (branding consultant for Vuitton, Dior…) and Elena Feit (founder of The Etiquette), creators of the itinerant concept store Maison Néo, are back in Paris for the 3rd time until October 12 with a sharp new edition just steps from the Tuileries. These tastemakers open the doors to their vision of the ideal loft, where lifestyle, wellness and fashion come together for a completely reimagined shopping experience with daily happenings (sound baths, holistic workshops, etc.). Among the guest corners: Livy, Lucky Charmz, Baiame, Uma Gaia, Hercule Studio and even a Collagen Café.
Maison Néo, 5 rue Rouget de Lisle, Paris 1st. Open until October 12.
Birkenstock
The cult footwear brand unveils its Atelier Birkenstock, showcasing 250 years of orthopedic craftsmanship through immersive experiences. More than just an afternoon in a store, this is a true immersion into the brand’s philosophy. German tradition meets the cultural energy of the Marais with workshops to learn more about timeless pairs such as the Arizona or the iconic Boston, plus a cultural program with artist talks, live music, creative workshops and even wellness rituals around its new beauty line. The cherry on top? A café and library to extend your stay while sipping a hot drink and leafing through the Book of Birkenstock!
ATELIER BIRKENSTOCK, 51 rue de Turenne, Paris 3rd. From September 17th to November 21st. Open from Monday to Sunday, from 11am to 7pm.
Also discover 3 places to find the perfect outfit and The Must-Have Bags to Snag This Fall
