3 new trendy boutiques to kickstart your back-to-work season

Paris is buzzing! To make the back-to-work season more exciting, we love indulging in a little shopping spree and treating ourselves to a stunning piece (OK, three) that will turn heads both at the office and at the next “vacation recap” drinks with friends. Perfect timing: three new boutiques have just opened in Paris — between Martin Martin, the go-to for chic dresses, Carel’s new vibrant store in Le Marais, and Casablanca’s first ultra-polished flagship. Ready, set, shop!

The DNA: beloved by stylish men worldwide, Casablanca’s maximalist printed silk shirts have made the label and its creative director Charaf Tajer a global sensation. Now offering a feminine take on its sunny, luxury “après sport” wardrobe, the brand — finalist of the LVMH Prize in 2020 — unveils a futuristic three-story boutique almost facing the Élysée Palace.

Our crushes from the new collection: inspired by Japanese subculture closely observed by Charaf Tajer, the Kaizen collection is packed with bangers, starting with the new mascot: an adorable kawaii orange featured on shirts (€795), t-shirts (€230), and sweatshorts (€300). We also love the merino wool tennis dress (€590), seamless biker shorts (€220), pastel crochet polo (€495), and the super-cute orange leather bowling bag (€885).

Casablanca Paris, 62 rue du Faubourg Saint-Honoré, Paris 8e. Open daily from 11 am to 7 pm, weekends from 12 pm. 09 80 80 57 22.
© Campaign: Theo Liu - Boutique: Benoit Florençon

The DNA: Parisiennes and dress-lovers already know the ultra-feminine wardrobe of Martin Martin. Founded in 2019 by Capucine Martin, the brand has just unveiled its first boutique right in Saint-Germain-des-Prés: a chic little space with parquet floors, gilded details, and heavy drapes setting the stage for equally sophisticated collections.

Our crushes from the new collection: while we await the arrival of the autumn-winter pieces, the boutique already offers perfect mid-season styles: ivory trousers (€300), a sunshine-yellow skirt (€185), a lace set (pants €250), a sexy-chic dress with a plunging neckline, and even a seashell hair clip (€40) to keep summer vibes alive.

Martin Martin, 95 rue de Seine, Paris 6e. Open Tuesday to Saturday from 11 am to 7 pm.

The DNA: do we even need to introduce Carel? Its 60’s-inspired patent babies, boots, and loafers are worn by it-girls all over the globe. Each season, the brand reinvents its iconic designs in fresh color combos, and now its brand-new flagship on rue de Turenne immerses us even deeper into its bold, cinematic universe. Think checkerboard floors in tribute to Andrée Putman, vivid orange accents, and contemporary artworks curated by artistic director Raphaël Giannesini.

Our crushes from the new collection: 1970s racing driver Lella Lombardi serves as muse this season, making us crave the Cécile slingbacks in mesh checkerboard (€415). Also stunning: the white patent Kitty mules (€375) loved by Kelly Rutherford (back for a second collab), the velvet-bow Princesse ballerinas (€395), and the ivory Clemenceau tote (€435), perfect for work.

Carel Paris Marais, 119 rue de Turenne, Paris 3e. Open Monday to Friday from 11 am to 7 pm, Saturday until 7:30 pm, Sunday from 1 pm to 7:30 pm.

What a gem! Nestled in a stunning Haussmannian building just off the iconic Rond-Point des Champs-Élysées, Polène’s brand-new Paris boutique is a true showstopper. The French leather goods house called on WGNB—the acclaimed Korean architecture firm behind its Seoul and London flagships—to create a bold, design-forward space that perfectly reflects the brand’s refined aesthetic.

Expect compressed leather counters, travertine walls, sculptural woven leather sofas, and rich woods—all crafted by French artisans using the finest natural materials to elevate this majestic setting.

Here, you'll find Polène's latest creations: the Osmo (€420), the brand’s first-ever baguette bag; the Mokki Mini (€480), a fresh 2025 take on the iconic Numéro Un; and delicate jewelry like the Eroz necklace (€180) or the gold-tone Eole cuff (€220). A must-have? The eternal leather flowers—crafted from upcycled leather scraps and priced between €60 and €95 each—make for the perfect couture-inspired gift that lasts forever. Bonus: Polène offers free repairs upon presentation of your receipt.

Polène, 2 Rond-Point des Champs-Élysées Marcel-Dassault, Paris 8th. Open daily from 10 AM to 8 PM

Aloha(s) inevitably brings Hawaii to mind, and for good reason—founder Alejandro Porras launched the Spanish brand in 2015 with the goal of blending cutting-edge style and eco-consciousness. Each collection is designed and produced in Barcelona, embracing a "consume less but better" philosophy through a made-to-order system—impressive! With sculptural sandals, boots, ballet flats, bold sneakers, as well as trendy clothing and accessories, Alohas is undeniably the go-to brand for influencers and fans of Lana Del Rey’s aesthetic. The iconic brand now has its first boutique in the Marais.

Our top picks: the timeless Joëlle leather pumps (€170), as comfortable as they are stylish, the Marietta loafers in black or cream (€180) and their fringed versions reminiscent of Saint Laurent (€200). We’re also obsessed with the Rosalind brown leather ballet flats (€150), perfect for everyday wear, and the ultra-trendy Mary Janes (€200).

On the streetwear side, Alohas has serious game with the tb56 sneakers (€200), worthy rivals to Miu Miu’s designs, and the tb490 sneakers (€170), the ultimate go-to pair for the Alohas girl.

Alohas, 75 rue Vieille du Temple, Paris 3rd, Open Monday to Saturday from 11 AM to 7:30 PM and Sunday from 12 PM to 7:30 PM.

Kis (short for Keep It Secret) is the latest ultra-trendy concept store in the Marais. Run by a group of four fashion-loving friends, Kis is both a charming coffee shop and a vintage boutique with a distinctly American vibe spanning all eras. Whether you want to rock a college look with stunning made-in-USA bombers, Levi’s or Lee Cooper jeans, embrace the utility fashion trend with ultra-sexy military jackets, jumpsuits, and accessories, or dive into the cowboy aesthetic with a wide selection of western boots and leather jackets, Kis has you covered. The must? Enjoying hot drinks made on-site for the ultimate shopping experience.

First step: sip on a delicious espresso (€3), a matcha (€5.50), or a cappuccino (€5). Once that’s done, it’s time to shop! From a shearling coat (€120) and an iconic Air Force coat (€100) to a fringed leather jacket (€195) and devilishly cool cowboy boots (€145), plus an array of trench coats, Carhartt and Dickies jeans (€60), and classic Levi’s (€50), it’s impossible to leave empty-handed. You’ll also find designer pieces like a draped top (€60) and a Burberry tailored jacket (€110).

Kis is also a paradise for accessory lovers, with all kinds of pins (€4) to add flair to any outfit, signed scarves from Yves Saint Laurent (€180), Lanvin, and Hermès, as well as exquisite jewelry sets (€150), cuff bracelets, rings, and stylish hats.

Kis, 65 rue de Bretagne, Paris 3rd, Open Monday to Friday from 9 AM to 7 PM, Saturday from 9 AM to 8 PM, and Sunday from 10 AM to 9 PM.

For 30 years, the Italian brand Liviana Conti has been known for its inventive knitwear with geometric lines. Since then, minimalism lovers in search of effortless chic clothing have made it their go-to brand. From innovative knit sweaters and colorful silk dresses to textured and voluminous coats, the house offers timeless Italian elegance crafted from noble materials like cashmere, viscose, wool, silk, and mohair. After opening numerous stores in Italy, Liviana Conti is now set on conquering the most coveted fashion capital.

The boutique features an oversized cashmere coat (€677), a sophisticated high-neck viscose blouse (€150), and a long boucle alpaca dress (€259), as well as studded leather ballet flats (€377) and adorable sheepskin flats (€226). Also in store: a stunning pearl necklace (€75) and quilted mittens (€91), perfect for braving the cold in style.

Liviana Conti, 6 rue de Grenelle, Paris 6th, Open Monday to Saturday from 11 AM to 7 PM.