Victoria’s Secret inaugurates its first flagship in Paris

Alleluia, our prayers have been granted: Victoria’s Secret has (finally) landed in the middle of Paris. A divine arrival for the most desirable American lingerie label of the planet, already present in a number of French airports (Roissy, Nice and Toulouse), that is inaugurating its brand new hexagonal flagship at the Forum des Halles.

Stampede of undies

Glamour bras (€49), lace string (€17.80), Brazilian undies with rhinestones (€26.97), night nighties, brasiers (€37) and sports leggings (€37), iconic perfumes (€59)… All the best-sellers and the latest novelties of the angelic brand will make this boudoir setting vibrate in keeping with the house codes: dimmed lights, furniture with drawers, walls with pinks stripes, videos of shootings, family photos with super models (Gisele Bündchen, Adriana Lima, Candice Swanepoel, Lily Aldridge, Martha Hunt).

A special space is also dedicated to Victoria’s Secret PINK, the second line, more fun and colourful, created at the outset for students. We already have our eye on the comfortable, stylish and relaxed homewear pieces.

Obligatory passage in the fitting rooms

With or without wiring, mega push-up or without padding, bras come in 39 sizes, from 80A to 105D. To find the right model, counsellors are available in the fittings rooms designed like real small salons.

New openings planned

The flagship, comprising 1,600 boutiques in the world, continues to expand its network. Openings in Val d’Europe and in Nice are already in the works. We are more than ready for their cute little panties noticed on the fannies of Bella and Gigi Hadid during the last catwalk. www.instagram.com

Open every day from 10am to 8:30pm.

Also check out the 7 things to know about the first Ikea in Paris and romantic blouses from Flolove Paris.

Julie Zwingelstein

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