LeBron James as muse, Virgil Abloh as foodie collaborator to imagine a milkshake bar, tribute collection to Notorious Big … In ten years, Kith has become the star brand of American bling addicts. It must be said that its founder Ronnie Fieg , king of marketing and infiltrator of New York street culture, is one of the most influential entrepreneurs of the East Coast, adored by some 870k followers.
Riding on his incomparable hype and determined to compete with Supreme in Europe, Kith offers himself a huge Parisian flagship instead of the late Pershing Hall hotel , capturing the Golden Triangle with its hip hop glitz and imposing its high-end guarantee. and pointed in the line of colette . It's the most commented event in fashion news, and you'll have to queue to be one. Owner's tour.
Street lifestyle united in a super cool place
Fashion, culture and decoration mix in the space to offer his vision of a signature lifestyle. On three floors and some 1,500m², here we catch a very soft sweatshirt / jogging set, a denim jacket embroidered with their own brand, there a Kaws bear, sharp books on photography or skate culture, a vintage Vuitton bag ( the second-hand selection is curated by What Goes Around Comes Around ), an armchair or a table like, obviously, crazy pairs of sneakers in handpicked packs.
But the excluded that buzzes, it is this famous drop of an Air Force 1 very cocorico blue, white, red which already sweeps on Instagram, imagined especially by Nike for the opening of the store, and always available on site ( € 130). Clearly the pair to have right now.
When Paris meets New York
Entering Kith's also means (and above all?) Stocking up on insta-friendly photos to show that you are one of the chosen ones at the cleat of new spots where you have to show yourself off. The decor designed by Snarkitecture over nearly 1,500m² resembles a sublime Parisian apartment (marble, velvet, etc.) squatted by a band of American street modeux.
Improbable, but canon: ceiling of sneakers , room with private jet atmosphere in flight, green wall with logo (that of the old hotel created by Patrick Blanc has remained), Treats ice cream and cereal bar - including recipes designed by Virgil Abloh, the co-founder of colette Sarah Andelman or the artist Daniel Arsham …
Also coming as soon as the restaurants reopen: the cult brunches at the New York address Sadelle’s , which will soon be offering chocolate babkas, ice cream, Petrossian caviar specialties, dingo bagels and all the details of a breakfast-lunch. worthy of the name, served in an indoor Parisian café setting. You talk about a winning mix and match ...
Open every day from 10 a.m. to 8 p.m.
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