Parisiennes are stamping their feet! LVMH is jubilant… After 16 long years of closure, the iconic department store created by Ernest and Marie-Louise Cognacq-Jay is reopening its doors. Under its extraordinary glass roof, the extraordinary renovation of this building revives its Art Nouveau style and Parisian chic, along the Seine which flows through its veins ...
Claimed to be a place of strolling and inspiration between the Pont Neuf and the rue de Rivoli , strolling at the Samar ' is strolling between a real bread oven, a Perrotin shop, a 5 worlds spa , then break at Maison Plisson , Gucci and Ganni , all scattered throughout the smallest department store in Paris. Guided tour.
The favorite multibrand of Parisiennes
The best select store in Paris offers an exciting proposition. To renew their sharp wardrobe, fashion lovers will find their happiness among a formidable selection that goes from rising brands to small emerging labels handpicked, unearthed on the digital as at the fashion week of Copenhagen .
The tone is set at the entrance to the Samaritaine with the ultra-desirable pieces from The Frankie Shop and the darling it- bags of the season with bags from 200 to 300 € including 4 exclusive labels ...
It ranges from the effortless and stylish spirit of the Parisian ( APC , Roseanna , Rouje ) through Scandinavian chic ( Nanushka , Ganni , Rotate ) to the very Party Girl desires of Marc Jacobs , not to mention the strong pieces of Studio Amelia , La DoubleJ , Forte Forte and designer jewelry such as Gas , Médecine Douce or Nouvel Amour .
Luxury and shoes
Note for shoe addicts: the devilish sexy floor dedicated to pretty shoes which brilliantly mixes Giannico , Marni , Alaïa , Louboutin and Chanel like Roger Vivier .
If the floor dedicated to luxury brands is clearly seen as the least interesting and dedicated to a foreign clientele, the idea of disruption is assumed with brands of accessories such as Maison Michel or D'Estrëe against Gucci and Givenchy .
A great concept store
Another peculiarity of the place: the desire to offer a sexy New Gen 'offer, at the same time lifestyle, street and cool, scattered all over the place between the ground floor of the rue de Rivoli and the first floor. .
You just have to stroll between the Perrotin pop-up to treat yourself to a Murakami plush , a Sophie Calle poster or the Pharrell Williams notebook , stop at Devialet for the sound or go to the sneakers space entrusted to Shinzo to who l a Samaritaine gave carte blanche to create a 100% green and sustainable offer, starting with Stan Smith's custo canon. Or just stop for a goblet of latte signed by Brûlerie des Gobelins or a sandwich with Prunier caviar (€ 15).
La Boutique de Loulou is displayed as a style bazaar in the concept store , a veritable mine of trendy gifts and souvenirs, with an insane selection of French Cliché ( Hugo Matha and Emily Marant's label) and trinkets. of all kinds: notebooks illustrated by Soledad , Île Saint Louis t-shirt by Bandana , chocolate bar from the French , candles or the funny Image Republic posters (“ She's Parisian but she's simple ”). In short: the new accessory obsession we were expecting ...
© Elodie Rouge
Food and Beauty at the heart of the store
A real curiosity, beautystas will love the floor dedicated to them with the largest select beauty store in Europe which is overflowing with exclusives and cutting-edge concepts, starting with the Clean corner , the 5 Mondes spa or the beauty studio where there is also a tea room and the Dalloyau pastry shop .
On the food side, Delphine Plisson opens Parisienne, a brilliant corner with a local and delicious selection in the interior garden, while the Voyage restaurant creates the event under the glass roof.
Another eagerly awaited restaurant: the opening of Ernest by the first winner of Top Chef Naoëlle d'Hainaut with a large terrace, a bakery and an Eric Kayser bread oven. Happiness !
Samaritaine Paris Pont Neuf, 9 rue de la Monnaie, Paris 1er, 01 88 88 60 00.
Open every day from 10 a.m. to 8 p.m. Closed on May 1st.