Did you know it? Off White has discretely opened the ephemeral boutique all the aficionados of the cult brand were dreaming of on Rue Saint Honoré right near the now defunct colette.
An unsuccessful communication plan
After New York and Milan, Paris was expecting it with glee! The opening of the POP Up by Virgil Abloh was supposed to create the event during last May’s 2020 fashion week with an exclusive jewellery boutique. Everyone was ready to queue up for hours in order to gain access to the ultimate couture streetwear temple.
Due to COVID the communication plan was held back… and the opening pushed back. Inaugurated very discreetly last June, Off White is extending its residence until the 31st of December and in addition to its range of accessories will be offering its entire collection of ready-to-wear. A golden occasion to discover the venue… Without large crowds. For the largest pleasure of Parisiennes.
A temple of streetwear
If the window display did not have a handsome signed Off White, one could very well have been at Margiela. Virgil Abloh signs here a streamlined temple of pristine walls and white light on two levels.
A little humour and touches of street are totally in keeping with the D.N.A. of the brand: as testified by the car planted in the window display straight from a rap clip or green fluo racks and armchairs covered with graffiti.
In terms of men or women: one finds all the brand’s best sellers: from the “odsy” sneakers (€590), including the must-have “swiss flat bag” (€950), to the indispensable industrial yellow belt (€160).
Pop up store Off White open until the 31st of December, every day from 11am until 7pm and from 1pm to 7pm on Sunday. 229 Rue Saint-Honoré, 75001 Paris.
Discover also the first boutique of Elise Chalmain