We often think that investing in good makeup automatically means breaking the bank. Wrong. At the editorial team, we’ve created a complete beauty routine, from complexion to eyes, to prove that you can treat yourself without overspending. Affordable brands, clean formulas, and real results: here are 10 must-have makeup essentials under €25 you need to try right now.
The 2-in-1 foundation
Let’s start with the base. The ultimate essential: a foundation that blends perfectly into the skin without creasing or caking. Our favorite? The one from Kiko, under €20. A true 2-in-1 product that works both as a concealer and foundation. Thanks to its practical applicator, you can target specific areas or apply it all over the face. Full coverage yet buildable — you choose your finish.
The black pencil that lasts all night
A black eyeliner pencil is essential for a successful makeup look. If it smudges, your flawless face quickly turns into a smoky mess. The one that saved all our nights? The magic pencil from Lovrén. Made with 100% natural ingredients, it doesn’t irritate the eyes and can be used everywhere: waterline, eyeliner, or smoky eye — all without smudging. Since we found it, we never leave home without it.
The 80’s lip contour
A lip liner that lasts even after eating? That’s the dream. After countless tests, we finally found the one: the Artist Color Pencil from Make Up For Ever. Precise, easy to apply, and long-lasting, it ticks all the boxes. Bonus: it also works on the eyes. Our favorite shade? Limitless Brown, paired with a lighter lipstick for a true 80’s vibe.
The ultra-pigmented blush
For glowing cheeks, we turn to the masters of pigmentation: NYX. Their Buttermelt Blush completely won us over. Available in 12 shades, from girly to romantic, it’s highly pigmented yet easy to blend — as long as your base is prepped correctly. Our tip? Apply it on a slightly tacky base for maximum hold. Under €10, it’s unbeatable.
The ultra-matte lipstick
Looking for a long-lasting lipstick? The Infaillible Matte Resistance by L’Oréal stays put all day. Its precise applicator makes it perfect for defining the lips. The finish is matte, but you can easily add gloss for a shinier look. A true staple for long days with no time for touch-ups.
The setting spray that locks everything in
Setting sprays are often expensive… yet they’re the key to making your makeup last all day. Our go-to? The Airbrush Flawless Setting Spray by Charlotte Tilbury. You can also use it before makeup to create a better base. Once you try it, you won’t go back.
The secret to lifted lashes
You know our love for The Ordinary. This new gem caught our eye: the Lash Curl Finisher. It gives a natural lifting effect thanks to its transparent formula. One curl, one swipe, and you’re done. Enriched with squalane, it keeps lashes hydrated and healthy. Bonus: we also use it on brows — a perfect 2-in-1 product.
The healthy glow powder
A powder can do more than set makeup. The Yves Rocher Compact Powder surprised us — we mainly use it as a bronzer. Go 2–3 shades darker for a natural sun-kissed effect. Blend it generously with a big brush for a diffused, effortless finish.
The skincare-infused concealer
Typology turns makeup into skincare, and their T20 concealer is proof. Enriched with caffeine, niacinamide, and cornflower hydrosol, it reduces dark circles and puffiness over time. The result? A natural, fresh look that’s easy to blend.
The XXL effect mascara
For full, voluminous lashes, it all starts with a curler — then mascara. The Size Up Mascara by Sephora delivers instant XXL volume in just a few strokes thanks to its thick yet easy-to-use brush.
Also discover: 20 products for an instant glow boost and the 10 lip care essentials you need right now.
