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The mysterious Ladurée macaroons

Picture representing people within the Ladurée Pop Up Store

The mythical Ladurée house is constantly coming out with surprises for its darling Parisiennes … Here is a new big and amusing one!

Imagine a 100% Ladurée POP UP dedicated to macaroons. Nothing really new it might seem …

Except the fact that this incredible ephemeral boutique is offering only one macaroon colour: beige, its initial nuance…  A monochrome on the shelves for score of different flavours!

In other words a wild gourmet game. Because, obviously, you cannot choose which flavour will be in the super chic pink box...

How to do it: pick in the box amongst the series of identical macaroons, close your eyes and let your taste buds guide your childhood memories to find the right flavour: praline, lemon, green apple, chocolate, orange blossom, caramel or the incredible Guimauve Fraise Bonbon candy strawberry…

Just open the small card inside the box to discover the different flavour after the tasting … A fun game for dessert for dinner with friends. Hurray for small Proustian delights!

Exclusively at the Ladurée Pop-Up Store  from the 25th of May.

Open every day from 10am to 6pm.

Par Elodie Rouge

Where to find it?

Ladurée Pop-up Store

21 rue Bonaparte

75006 Paris

01 44 07 64 87

laduree.com

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