Clara Blocman

Clara Blocman Yse

Claim to fame / her ADN: having just graduated from HEC in 2012, Clara Blocman aready had the entrepreneurial fiber. Her ambition: to launch the first lingerie couture and romantic lingerie line that enhances … small breasts. Cuts worthy of deluxe houses such as Erès at very accessible prices. Very quickly, the brand affirms itself as the new reference of upscale undies for Parisiennes with taste. Her two boutiques in the Marais and Passy are real boudoirs.

Iconic piece: a push up without padding, super sexy in ultra-feminine and comfortable laces, as chic as they are suggestive.

Why Parisiennes adore her: because she manages to combine lingerie pieces, bathing suits and body tops with amazing aesthetics and furiously practical. Such as for example her cult one-piece bathing suit (systematically out of stock…)  that gives you a perfect silhouette and hides everything that needs to be hidden.


3 questions to Clara Blocman...

3 adjectives that define your brand: sexy, delicate, streamlined (YES the three can exist together !)

The Parisienne who inspires you: Anaïs Demoustier… according to me, she incarnates a very natural and spontaneous femininity: chic and sexy at the same time!

Your uniform: well-cut shirt, jeans, and nice jewellery. For shoes: Chelsea booties or trainers baskets, but always flat!

written by

Read this next

The week of Do It