The young brand Parisiennes are wild about

Maison Standard

Look at your wardrobe and answer honestly: what are the pieces you wear the most often? We are pretty sure that the cotton t-shirt, the well-cut shirt and the easy to slip on sweatshirt will be part of your winning trio. And it’s precisely these essentials which Maison Standards has decided to target. Its motto? Offering a well put together wardrobe, exclusively comprising high quality basics produced in upscale factories, at the right price. A strategy at the service of intelligent and reasoned consumerism, that hits the bull’s eye in the era of fast-fashion. Trendy girls have already been conquered.

Committed, free, independent and a tad rebel (like us), the young label refuses to follow the infernal rhythm of the ultra marketed calendar imposed by the fashion industry. Result, the new collection comprises timeless models with impeccable style, cut in good looking fabrics, that match up with everything. Examples? The ultra chic poplin shirt with a Peter Pan or pointed collar version­—white, grey or blue. The timeless tee-shirt showcased in jersey cotton or linen. The cute pullover in merinos wool one will never tire of. A zipped sweatshirt with leather elbow patches like a deluxe hoodie …

And it also happens that this French brand stands out from the crowd and is resolutely  transparent. The secret of its XXS margins? Zero intermediates, Maison Standards is sold directly on maisonstandards.com and in its showroom (25, rue du Poitou, 3rd), where one can ask for advice and try on all the models in a setting that is as cool as it is stylish. Get over there quickly!

More information on www.maisonstandards.com.

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