Quantcast

The young brand Parisiennes are wild about

Maison Standard

Look at your wardrobe and answer honestly: what are the pieces you wear the most often? We are pretty sure that the cotton t-shirt, the well-cut shirt and the easy to slip on sweatshirt will be part of your winning trio. And it’s precisely these essentials which Maison Standards has decided to target. Its motto? Offering a well put together wardrobe, exclusively comprising high quality basics produced in upscale factories, at the right price. A strategy at the service of intelligent and reasoned consumerism, that hits the bull’s eye in the era of fast-fashion. Trendy girls have already been conquered.

Committed, free, independent and a tad rebel (like us), the young label refuses to follow the infernal rhythm of the ultra marketed calendar imposed by the fashion industry. Result, the new collection comprises timeless models with impeccable style, cut in good looking fabrics, that match up with everything. Examples? The ultra chic poplin shirt with a Peter Pan or pointed collar version­—white, grey or blue. The timeless tee-shirt showcased in jersey cotton or linen. The cute pullover in merinos wool one will never tire of. A zipped sweatshirt with leather elbow patches like a deluxe hoodie …

And it also happens that this French brand stands out from the crowd and is resolutely  transparent. The secret of its XXS margins? Zero intermediates, Maison Standards is sold directly on maisonstandards.com and in its showroom (25, rue du Poitou, 3rd), where one can ask for advice and try on all the models in a setting that is as cool as it is stylish. Get over there quickly!

More information on www.maisonstandards.com.

Read this next

The week of Do It

Nomadism

Glamping: The Hoxton launches stylish van tours from Paris

Ajaccio

Ajaccio: our favorite addresses for a dream getaway

Giorgio

The new Italian brunch on the terrace

Livre Mai

3 good novels to devour for the May weekends

Baguettes Paris

Where to find the best baguette in Paris?

Valmont

A mother-daughter afternoon in a palace spa

Vignes

2 unusual trips to learn all about wines and champagnes

Spectacles

The best pieces to see absolutely in April

Les Jardins De Coppelia

A dream trip between sea and countryside in Normandy… without a car

best breakfast in paris

Where to have an author's breakfast in Paris?

Sando

Where to enjoy a sando, these ultra-fluffy Japanese sandwiches?

tartes-fraises

WHERE TO HAVE A CRAZY STRAWBERRY PIE?

Parfums

Perfumes: the 10 cult bottles to own when you are a true Parisienne

Maillot De Bain Homme

10 hunk swim shorts

Dott

Itinerary for a perfect Sunday in Paris

Cova Patisserie Italienne

A chic pastry shop like in Milan

que-faire-en-mai

EVERYTHING YOU NEED TO DO IN PARIS IN MAY

Lodge Loire Valley

Unusual: lodges perched in the middle of the forest 1h30 from Paris without a car

19m

19M: the new center incubated by Chanel dedicated to crafts

Brasserie Lonchamps

The new full sun terrace to book ASAP

Recette Ceviche

How to prepare a ceviche quickly, well done?

expos-printemps

The star exhibitions to see at the moment

festivals-ete-2019

The most stylish festivals of the summer

Hot topics