Sales: 3 tips from the pros for doing business

Soldes Janvier 2022

Starting signal ! The winter sales have just started for a few weeks until February 4, and with them, their share of good deals . What's the point of paying more for the same thing, right? Now is the time to invest in the beautiful, fiercely fashionable pieces that have made us fantasize this season. But beware of compulsive buying! To avoid piercing your wallet unnecessarily, we trust these few tips from the fashion pros.

We do scouting ... at home!

We often talk about spotting / fitting before sales in the store to save time and avoid the queue of booths. Not stupid. But the best is to start to locate what you already have at home. Massaké Sangole is the leader of the women's department on the first floor of theGaleries Lafayette des Champs-Elysées . She admits to loving “ this idea of knowing which product I am going to go for by" need "of my wardrobe or by crush ”. Suddenly, for her future cracks, it's all seen: a Cecilie Bahnsen dress and Ganni jeans , “ trendy but timeless ”.

We are moving towards seasonal pieces

As a reminder, sales are above all a good time to invest at a lower cost in parts that we need and want now, right away. It is wrong to think that the sales do not concern the current collections !

As a good “ seasonal buyer ”, Marie Gas , founder of Gas Bijoux and of the multi-brand concept store By Marie , advises to focus during the sales towards clothes in which we immediately project: “ There is always a little pearl to be found ”. A big knitted sweater in winter, a light dress in summer… “ Right now, I want cashmere.

I buy when the season calls! ”. Because the weather turns beautiful or ugly, there will be plenty of time to forget the purchase and relegate it to the back of the cupboard… Marie's favorites? Toteme coats , Roseanna dresses and the latest pairs of Golden Goose sneakers .

We come back regularly

Imagine that all the pieces that will be on sale are placed in the store from day one, that's also wrong! Even after the first week, we don't hesitate to go back to our favorite boutiques to try out the new arrivals: “ The proposals are always renewed regularly in the store ”, confides Marie Gas .

Especially since markdowns are more interesting over the weeks and markdowns. Massaké Sangole explains that if, in order not to miss out on his favorites, the first is already worth the trip with discounts of -20 to 50%, the second markdown is ideal, “ at the risk of having a choice. reduced in size ”. So, week 1 or week 2? We are both team, my captain.

Also discover the advice of personal shopper Lucile Renié for a successful sale .

Thanks to Massaké Sangole and Marie Gas for their testimonials.

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