Whip out your Smartphones girls. This year, the Octobre Rose campaign has invited itself on Instagram to fight breast cancer, because working the networks is more efficient!
The idea? Posting a photo with an objet representing your breasts, along with the hashtag #AuNomDesSeins.
Pears, watermelons, mosquito bites or ironing board? It’s up to you. And for a little inspiration, Inna Modja, Micky Green, Kenza from La Revue de Kenza as well as Chantal Thomass, have already participated in the game with a fun and off-beat video.
We also like: engaged shopping with the Strong Enough tee-shirt by ba&sh (65€), the Roselove Hipanema cuff (70€) and Sweet Love by Kusmi Tea (starting at 12,50€) with proceeds donated to the Association Le Cancer du Sein, Spread the word.