Boutique Brai

Make chill great again”. Such is the Trump-like mantra (rest assured it’s a joke) of Brai, the homewear brand with wild prints for women and their mini-me. Chic: their brand-new boutique in Passy, inaugurated in the Fall, is ready for the post-lockdown reopening.


Welcome in a dainty doll house! Think pink when it comes to the arches, mirrors and ceilings … It feels as though one were in an Instagram template event. No wonder since the French brand was born on a social network in 2017.

Thus, it’s in the very elegant 16th arrondissement that the two sisters, Estelle (Artistic Direction) and Loren (Development) have decided to present to Parisiennes and their kids marvellous pyjamas, kimonos, slippers, joggings, plaids and cushions at really fair prices. In addition to the house-designed motifs, printed with non-toxic inks and without solvents, Brai prolongs its green engagement by using exclusively organic and biological cotton, or discards from upcycled fabrics.


Eanie, meanie, minie, mo… For yourself or to fill up the drawers of a niece / your son / the baby of your BFF, the most difficult will be to decide between a kimono with a blue tiger print (€79), the Xmas pyjama for kids with the new chow-chow print (€39), the pink tiger plaid (€99), the flowered cushion cover (€39), a bathing suit for Dad (€59) or pretty slippers for children and adults (€38 and €59).

But the utmost of cute resides of course in newborn gifts with a blue tiger pyjama + eau de toilette fragrance set (€79), an adorable pink tiger pyjama and cuddly stuffed rabbit (€59) or the royal combo pyjama + toiletry kit to be embroidered + cover, for an already very spoiled child (€159). Looking forward to the next baby boom!

Open Tuesday to Saturday from 11am-7pm, on Monday starting at 2pm, closed on Sunday.

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