This year for sure we are adopting “Athleisure”, a contraction between “athlete” and “leisure“, a trend that mixes fashion and sport. What are the latest chic sportswear brands that give to Parisiennes a couture allure even when they are off to sweat it out? Focus.
Its cool capital. It’s the sports brand Parisiennes were waiting for! Normal, by taking over Ernest Leoty, the Belle Epoque lingerie label, Marion Rabate awakened an old institution of the corset in order to reinvent it even better as a high-end label of sportswear with pieces that are at the same time super technical, ultra trendy with lines that make the silhouette look slimmer. Of note, everything is produced in the factories of Eres and Hermès...
The good pieces. Their amazing one-piece suits, seen on all the fit-girls of Paris, such as the fab pink and burgundy Ilona model (€250), the navy one-piece-corset (€220) that enables you to go to yoga class with incredible style and appear very thin, but also work if you want to hang out looking chic at home...
The added plus. The great bra collections that also happen to be very high tech and that will at the same time turn the heads of men with good taste and support your pretty breasts without any effort. The reconciliation of a desire for glam and comfort—we are all for! (€65).
More info on the Ernest Leoty site
Its cool capital. A running buff, Norah Luttway felt the trigger the day when her son made fun of her outfit jour in which she planned to run the semi-marathon, hard but revealing ! Exit fluorescent colours worthy of an aerobics course from the era of Véronique and Davina, the ex marketing manager (Naf Naf, Petit Bateau) imagines functional and urban sports clothing with a resolutely contemporary and feminine style, with small series made in Europe. Its signature? Sober colours with exclusive geometric prints.
The good pieces. The tank top with a cleavage in the back and an extra transparent veil (€49). Leggings with a burgundy motif (€99) assorted to a bra with impeccable support (€65). And the reversible blouson in the bombers spirit (€99), a very clever two-in one model that you can perfectly well slip on after a race or to go shopping!
The added plus. No delivery expenses to payer for the first order and free returns.
More info on Noliju
Marie et Marie
Its cool capital. Its high tech process, conceived by a French laboratory, that consists in encapsulating organic serums in the fibres. How does it work? In contact with the skin, it frees and diffuses the cosmetic formula made with vegetal oils, amounting to double the Kiss Cool effect. The treatment lasts during 30 washing cycles.
Founded by Nathalie Lebas Vautier, already at the origin of Ekyog, the label Marie et Marie thus develops a collection of caring clothing (Carewear®) dedicated to soft practices such as yoga, Pilates, meditation, in cocooning overtones. Another particular sign, the use of ecological materials (organic cotton/sustainable, Lyocell, recycled polyester …).
The good pieces. The pretty blush pink bra with a peach skin feel (€59) and the seamless back one-piece suit with thin straps crossed in the back (€14 ) offering moisturizing virtues thanks to a mix of soft almond, jojoba and calendula. For the stimulating effect, the leggings in recycled polyester with its crossed belt that flatters the waist (€89).
The added plus. The yearly subscription that offers preferential rates and the empowerment approach of the label. Copied on the model of Tupperware reunions, the label encourages women to launch their business during meetings in small committee.
More info on the Marie et Marie site