Vendôrama : the jewellery show that is going to make Parisiennes go wild

Sertissage de l’aigue marine ovale Santa Maria

It’s heavy duty. And we are not only talking about the weight is carats for this exclusive 100% free event organized by Boucheron. And actually, did you know they were the first high-end jeweller to open a shop on place Vendôme?


For its 160 years, the famous house be nestling in the courtyard of the Monnaie de Paris during an outstanding immersive, that will include demonstrations of know-how, juicy anecdotes on the story of the label as well as DIY workshops in order to participate in the elaboration of a jewellery piece. A unique experience to be lived from the 12th to the 28th of January in a structure specially designed for the event at the heart of the jardin Mansart.

Conceived like a real behind the scenes, the thematic approach retraces the entire creative process of the jeweller: from a visit of the archives in a Chinese living room more real than nature to discover cult collections, including a super playful initiation to the inlay technique. An occasion to be part of the minute gestures necessary for the conception of spotlight jewellery such as the Serpent Bohème or the famous Questions Mark. Other sparkling surprises await you there…

For a highly privileged visit, theink of downloading the Vendôrama application. Wladimir, the iconic house cat, will accompany you from beginning to end thanks to an incredible system of enhanced reality.

Vendôrama from the 12th to the 28th of January 2018, Tuesday to Sunday from 11am to 7pm. Free entrance. More info on www.vendorama.boucheron.com and www.boucheron.com.

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