Quantcast

Jour/Né x Coca Cola : the fresh Spring collab’

Journe Cocacola

The perfect red denim jacket, a tropicool t-shirt, stylish overalls… Impossible to resist. Jour/Né, the French designer fashionistas are wild about, launches its collab with Coca Cola, featuring 15 already cult pieces. On deck : the new fashion obsession for Spring, impertinent and resolutely vintage, inspired by the Seventies.

Since the fashion show, organized last September at the  Mona Bismarck private mansion, trendy Parisiennes have just one idea on their fashion agenda: investing in a piece of clothing from the Jour/Né x Coca Cola capsule, like a real collector piece to keep for an entire lifetime.

On the program of festivities: overalls (#passion) / skirt / jacket / pants / XXL tote bag in red denim, shirt and t-shirt with tropicool motif, terry cloth jogging outfit with shorts, everything is presented in red and white overtones with topstitching and heart-shaped pockets. A purely refreshing “coolab’, that makes those in the know totally hooked to the trio of designers Léa Sebban, Lou Menais and Jerry Journo.

We adore: the presentation video taken by  Hugo Cohen (the darling director of Jour/Né) who knows how to retranscribe with talent this retro-cool and sexy ambiance which we are so keen about in the cult ads of Coca Cola. Here, Louise Follain incarnates with her inimitable parisianitude a real modern-day pin-up.

Collection COCA COLA X JOUR/NÉ comprising 15 pieces, available starting the 12th of April in a selection of international points of sale and on the eshop of JOUR/NÉ. Starting at €125.

Read this next

The week of Do It

L Amour Sous Algorithme

Love under an algorithm: an embarrassing documentary for the dating lobby

The Gilded Age Ocs

The Gilded Age: the new saga from the creator of Downton Abbey

Tram Cafe Librairie

Tram: the café-bookstore that obsesses trendy Parisiennes

Dancefloor

How about testing the Britney Spears class at Dancefloor Paris?

Jungaad

Jugaad, the Indian signature table that London is jealous of

les-bains-du-marais

10 SPOTS TO HAVE A STYLISH RACLETTE WITH FRIENDS IN PARIS

Upway

How to find a stylish electric bike at low prices?

Shangri La Spa

Spleen-fighting treatment to fight against the winter blues

Spencer

What is Spencer, the Amazon movie about Lady Di with Kristen Stewart worth?

entrecote

THE ENTRECOTE RELAY LAUNCHES AN EXTRAORDINARY SANDWICH SHOP IN THE MARAIS

Stallone

the show with Clotilde Hesme who reconciles Rocky with the great theater

Gateau Courge

L’alternative healthy du carrot cake selon Alice In Food

Echelon

Sport: the new trend that is freaking out fit girls

Street Food

The 4 new street food addresses that are making Paris salivate

Paella

How to make a feast like in the series La Casa de Papel?

Encre

Encré sets up its arty embroidery in the Marais

Dry January

Dry January: 4 cocktails that will make you forget the Moscow Mule

The Lost Daughter

What to watch during the weekend of November 11?

Theatre Janvier

Theater: 5 star actresses to see on the stage in January

dior

3 new palace spas to try absolutely

fripon

PAULINE SÉNÉ (TOP CHEF) OPENS HER SIGNATURE BISTRO IN MÉNILMONTANT

Safe Concept Store

Safe: the new green and stylish concept store in the Marais

Hot topics