The Sézane Girls are on the ready. The iconic label of Morgane Sézalory is opening its second landmark address in Paris, on Boulevard des Batignolles. A concept-store imagined like a big bazaar spanning 400m² on two levels.
Just like in L’Appartement Sézane, here one finds a chic decor with immaculate walls and handsome wood furniture picked out by the owner and her team, all enhanced by tall plants that make you feel like spending hours there. In fact that’s a little bit the idea.
And to wit, there are small corners where you can sit down and nobody will bother you when you pull out your laptop to answer a pro email between two fittings. Another good idea, the conciergerie with an alterations service, keypad lockers to recharge your phone during the visit, pretty postal cards stamped and sent for free, a classified ads board (“English lessons”, “Looking for Mr. Right”), complimentary coffee and tea, and of course a special area to pick up online purchases and recycle used clothing.
The ideal venue for clothes and gifts
Facing the “knitwear wall” and the jewellery bar, the new collection highlights prints and soft materials. A little further, there is the corner to try on shoes, then a selection of 80’s t-shirts, scarves, period jewellery in mint condition and vintage Levi’s 501, that a retoucher can trim or touch up on demand.
But what really changes from the first address, is mostly the great selection of terrific small gifts: books, stationery, matchbox, pouches, socks, beauty products with guest labels such as Ouai, Converse, Nuddy, Veja or Plant Apothecary. All to be slipped in a little basket in fabric as though you were going to market..
And to finish on a high note...
The lower level welcomes a slew of fitting rooms all with a small comfy banquette and a different work of art by Maia, the favorite artist of the label who also designed a few prints. The most audacious will dare to enter the secret room at the bottom of the stairs, to choose a selection of sextoys, erotic novels and torrid drawings to be framed urgently. Passion!
Monday to Saturday from 11am to 8pm.