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Laurence Bras: the new fave boutique of the chic and stylish Parisienne

The first Laurence Bras Boutique in Paris rue de Rivoli

Her name must ring a bell. The founder of the Madame à Paris label and Laurence Doligé, that’s her. Laurence Bras, a very inspired creator is back with an eponymous label, launched with her sister.

The opening of her boutique on the Rue de Rivoli is considered as the window-display of new Parisian elegance. In short, a must-go address to spiff up your wardrobe.

A decor inspired by Saint Laurent in Marrakech

Clothes series at the  Laurence Bras Boutique with collection of pants, shirts in cotton popeline, blouses and XXL collars and knits..

Impossible to resist the poetic, friendly and precious atmosphere of this special setting, where one enjoys being welcomed in what feels like a decorated apartment, starting with the sweet fragrances of candles by Lola James Harpers.

Palm trees, vintage carpets, velvety lights: this season, Laurence Doligé has set up her boutique by drawing her inspiration from Saint Laurent in Marrakech, featuring a masculine-feminine and bohemian wardrobe with Loulou de la Falaise silhouettes in the window. The high added value? A mix of perfect materials and cuts that enhance the silhouette while hiding complexes to incarnate empowerment!

The ideal wardrobe of the Parisienne

Amaretto skirt from  Laurence Bras

On the racks: one finds new basics along with incredible and comfortable pieces which the working girl needs to go from the office to a chic dinner, from biking in the rain to a pair of high heels. Hurray for effortless chic to be a sexy urbanite, starting with her incredible one-piece khaki overalls with feminine couture details and an ultra -fitted cut (€350) along with splendid pant-suits.

Her chic and wide high waist collection of pants in camel, tweed and virgin wool signs definite allure, twisted with shirts in cotton poplin (€190), blouses and XXL collars (€210) and knits.

Inspired by the cult Loulou de la Falaise: a fluid bohemian dress with lamé touches is in the spotlight, to be worn during the day with boots or in the evening with golden pumps (€370).

Deluxe homewear

Big novelty this season, Laurence Doligé signs cocooning pieces in keeping with the new wave of comfy fashion to hang out at home or in front of a roaring fire wide woollen pants (€410) and the amaretto skirt replace tired old jogging pants. Ideal!

Open Monday to Saturday from 10am to 7:30pm.

Also discover 3 new cashmere boutiques to stay nice and warm and the Off White pop up in Paris.

Where to find it?

Laurence Bras

214 rue de Rivoli

75001 Paris

09 86 22 48 25

laurencebras.com

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