© Jonathan Daniel Pryce - Lyas (@ly.as) - Marie Gaguech (@mariegaguech)
Forget Léna Situations and Carla Ginola – that’s old news ! To follow Paris Fashion Week on Insta and TikTok, what we really want is fresh content : runway backstage moments, inspiring looks, and exclusive after-party vibes. So, who are today’s new fashion icons you absolutely need to follow, from fittings to catwalks to late-night parties ? Let’s zoom in on the journalists, influencers, models, and stylists whose content you’ll binge without moderation.
Lyas
Insta : @ly.as
DNA : a bold red lip, sunglasses always glued to his face, and a fiery personality. Lyas – aka the inventor of the Fashion Week Watch Party for being effortlessly cool even without an invite – is pure audacity, full of colorful friendships with today’s hottest models (like Loli Bahia and Alex Consani) and razor-sharp runway critiques that we impatiently wait for on TikTok after every show.
Why will you love him ? For his fearless honesty – even if the biggest fashion houses don’t always appreciate it – and his witty, offbeat humor, bringing a much-needed breath of fresh air to the often too-serious world of fashion. Add to that his behind-the-scenes videos with this season’s top models. Style, flair, boldness, and freedom : Lyas checks all the boxes !
Laura Ingham
Insta : @lauraingham
DNA : ex-PR for Dior and Alexander McQueen, this natural tastemaker has switched to the editorial side. Today, Laura Ingham, our favorite Londoner, is Deputy Director of the Vogue Global Fashion Network and British Vogue. And of course, she embodies the look: chic, sharp, and perfectly in sync with the 2.0 businesswoman era. Her trademark ? She never parts with her Ray-Bans.
Why will you love her ? Because she shares everything we’re dying to see : almost-live fashion shows, unboxings of the bags from our dream wishlist, the most prestigious fashion house dinners… and even ultra-exclusive Vogue behind-the-scenes content. In short, pure insider fashion magic, delivered daily on her 100% aesthetic Insta feed.
Hanan Besovic
His DNA : Sorry, not sorry for the non-English speakers, but we must zoom in on Hanan Besovic, aka I Deserve Couture. This true fashion encyclopedia talks, eats, and sleeps fashion, sharing expert reviews, fun facts about runway shows, and essential trends to follow on her Instagram.
Why You'll Love him : As a true guardian of good taste and craftsmanship, his words are invaluable. In short, stop everything and take notes. No beating around the bush with Hanan, who isn't afraid to critique the latest shows—like the recent Dolce & Gabbana collection, which he describes as a poor imitation of Jean Paul Gaultier. Expect juicy anecdotes, star analyses on the red carpet, and especially sharp insights into the latest fashion trends.
© Daan Sachdev
Marie Gaguech
Her DNA : a touch of Y2K, plenty of vintage, and vibrant red hair—that’s Marie Gaguech. Initially gaining fame on TikTok with her unboxings and Get Ready With Me formats, she’s the quirky Frenchie who embodies the current zeitgeist, effortlessly riding the waves of trends like the 'office siren' style and 90s bleached eyebrows.
Why will you love her ? Marie films everywhere! Her followers get access to fittings for runway shows, FAQs about Fashion Week invitations (can influencers keep the clothes?), front row experiences (so you feel like you're there), and above all, cutting-edge fashion recommendations.
MV Tiangue
Her DNA : Meet Marie Victoire, aka MV, a whirlwind of positive energy with a New York flair wrapped in the body of a Parisian it-girl. MV effortlessly blends styles, rocking everything from biker boots to tracksuits, while never forgetting that standout designer piece. The best part ? Her looks are always fun and meticulously curated, featuring pops of color in her accessories.
Why will you love her ? She first caught our attention on TikTok with her lighthearted fashion and lifestyle videos, and her irresistibly cute vibe. Proof that she’s the must-follow girl, this beautiful mixed-heritage fashionista has been invited to the latest major fashion shows, from Milan to Loewe, Fendi, and Prada. What sets her apart? As a true Parisian, MV shares cool inspirations about the newest hotspots in the fashion scene.
Alexander Roth
His DNA : A perfectly executed New York nonchalance set in a retro universe, blending chic, urban, and bold styles. This is the recipe for the ultimate it-boy. His name : Alexander Roth. With his multiple talents leading him to participate in all the major fashion weeks, the sexiest New Yorker of the moment loves to break the rules, showcasing androgynous pieces with elegance through inspiring photo shoots.
Why You’ll Love Him : A renowned stylist (he’s the one dressing Ishaan Khatter, the heartthrob from the series “Un couple parfait”), creative director, model, and most importantly, he’s everywhere you need him to be : New York, Paris, Milan, London. In short, nothing and no one can resist him! He shares his incredibly creative photo shoots for Ann Demeulemeester, appearances at major runway shows like Dries Van Noten, and transcendent look inspirations.
Clara Kong Vila
Her DNA : Based between Barcelona and Paris, Clara is the authentic metronome of eclectic style, perfectly mixing streetwear pieces with transparent tops, playfully embracing the codes of old money trends and 90’s fashion… all without ever veering into excess.
Why You’ll Love Her : In addition to being a model for agency 3458, she manages to be a fashion icon on social media. There, you’ll discover inspiring looks and aesthetics, along with unique moments from runway shows, where she captures the must-have pieces from Paris and Milan.
Discover also the hottest restaurants favored by the fashion elite and 12 standout pieces to wear during Fashion Week.
