Each season has its share of ephemeral fashion whims (we remember cyclists' glasses and we already have a feeling that mules with platform wedges will soon be a thing of the past).
But what are the pieces that are already lasting? Those that we will also find next year on the most stylish Parisiennes? Which labels have succeeded in making one of their popular pieces iconic? Focus on the new summer essentials that represent a safe investment ...
By Far mules
The part they all want? Mules in all colors, with a beveled heel and pop patent leather for a devilish 2000's look.
Its fashion potential? Bella Hadid , Priyanka Chopra and Emma Roberts never let go of their By Far mules. Since then, there has been a riot all over the world and all of the brand's models have become bankable. It must be said that the fashion aura of By Far embodies the return of the cool girl in all its splendor, with all that comes with flamboyance and nostalgia. This summer, they are worn with elegant Bermuda shorts and become a powerful accessory.
The Jacquemus bob
The part they all want? The Picchu, Gadjo or Artichaut bobs , the three star models signed Jacquemus . In fuchsia, beige, orange or sea green, the important thing is to have one to display proudly on the networks… Or how to grant oneself the graces on Instagram by putting on the new paraphernalia of the 2.0 cagole, in the sense benevolent of the term.
Its fashion potential? It embodies the very idea of holidays in Provence. Sun that heats the skin and a dip in salt water. Simon Porte-Jacquemus manages to make the essentials of the summer in the Southern sauce and deeply 2000's iconic… After the success of the Chiquito bag, needless to say that all the it-girls are displayed with the said colorful bob, from New York to Santorini through Marseille of course, on the heads of women and stylish men.
Bob Artichoke, Jacquemus , 100 €
The Fendi Baguette
The part they all want? Fendi's iconic Baguette bag , taken from the 1997 archives and cultured on the shoulder of Carrie Bradshaw during the 6 seasons of Sex and the City . Monogrammed, all pink or with sequins, the possibilities are almost endless for this bag that is worn under the arm, hence its name.
Its fashion potential? It is in the old pots ... that Fendi makes the best bestsellers. A beautiful Parisian shoot with Ana Girardot was responsible for recalling the Baguette in the hearts of fashionistas, and the nostalgic return of the 90s is also a factor. We obviously find the detail that made its success: a satin lining in a color that contrasts with the rest of the bag. Worship, we tell you.
Baguette bag 1997, Fendi , € 2,700
Martin Martin dresses
The part they all want? The perfect shirtdress, long and cinched at the waist, in cotton with a heart print or shimmering satin, that you wear with a pair of sneakers like dizzying sandals.
Its fashion potential? A few months ago, her couture blazers (now sold out, of course) were spotted on the shoulders of Caroline de Maigret and Leandra Medine . Just that. Since then, Parisiennes have enthusiastically turned to the superb all-terrain dresses of Constance Martin , who wanted to create a single “ timeless and iconic ” piece.
Constance dress, Martin Martin , 270 €
The Sézane cardigan
The part they all want? The small, very soft mohair effect cardigan, to tuck into jeans or slip into your bag in the event of the evening frost to put it on over a summer dress. Depending on the mood, we choose it in a current color (vibrant purple, orange, pastel…) or in a timeless color to take everywhere.
Its fashion potential? Its strength is that it is no longer presented. The vest blanket to Sézane buttons made himself a place in the wardrobe of most Parisians, becoming iconic in the same way that Ralph Lauren shirt and Burberry trench. It would even take too long to name-drop all the influencers who post it on a daily basis ...
Gilet Gaspard, Sézane , 95 €
La robe fleurie de Rouje
The part they all want? Rouje's range of retro- inspired dresses, embellished with a deliciously old-fashioned floral print, in a wrap-around shape, with buttons or spaghetti straps, for a highly feminine and flattering seventies look.
Its fashion potential? As a true influencer, Jeanne Damas has made an example of her wardrobe. The Damascus style, inspired by the timeless pieces of our grandmothers (small embroidered sweaters, woven shoes, vintage-effect bag, etc.), now claims to be a brand of Parisianity. Her floral dresses are now an iconic piece ...
Floral dresses, Rouje , from € 95
Timeless Pearly's beaded jewelry
The part they all want? The mismatched and gold necklaces and earrings with large pearl details in all colors and in various shapes that really show, even with the hair down.
Its fashion potential? Praised by the editors of Vogue , the jewelry made in Paris by Timeless Pearly are trusted by all the fashionistas who visit the showroom at the start of each fashion week (Alexandra Golovanoff and colleagues) to find the rare pearl.
Arizona Love sandals
The part they all want? Arizona Love's flat and made in France hiking-chic sandals, all light with sewn vintage bandanas and about to replace the Birk '(too seen?).
Its fashion potential? Blanca Miró was one of the first to believe in their fashion potential, then Camille Charrière , Emma Bonneaud and the others followed. So popular that they ran out of stock quickly enough, to the point of increasing desire. The sandals created by fashion entrepreneur Leslie Halfon are back and are now available with pearls, pearls or straw, always with the black EVA sole for a gorpcore (inspired by hiking) and urban look.
Trekky Red Bandana, Arizona Love, 120 €
Le Swipe Bag de Coperni
The part they all want? The Swipe bag from Coperni , the brand that makes noise launched by Sébastien Meyer and Arnaud Vaillant. Their it-bag is inspired by the iPhone unlock swipe, which gives it a minimalist and almost futuristic look.
Its fashion potential? Bella Hadid , Camelia Cohello , Adut Akech … Coperni bags are the new favorites of the most fashionable starlets that all Parisians are snapping up. Original, geometric and conceptual, they appear as the new it-bag for stylish girls.
Swipe bag, Coperni , € 475
The part they all want? Swimsuits with floral, gingham, tie & dye or grunge smileys prints from Ganni , made from recycled materials or from dormant fabric scraps. Or the art of diving green.
Its fashion potential? Addicts to the Danish brand never miss a thing of its fashion shows during Copenhagen fashion weeks. It must be said that their dresses and blouses with large collars have already become cult… to such an extent that a very pop novelty was needed to attract new favors. Ganni swimsuits are already sweeping the beaches of the Maldives and Paros,
Swimsuits, Ganni , from € 175
The Vanessa Bruno tote
The part they all want? The infinite variations of Vanessa Bruno's iconic tote bag, which we saw in canvas on the arms of all schoolgirls from good families in the 2000s and which are making a comeback ...
Its fashion potential? The stylist has been able to restore the desirable potential of her legendary bag by making it adopt ever more current looks via fringes, warm materials in winter, a basket aspect in summer, embroidery, leather or rope handles and of course sequins. The Capri collection takes this easily recognizable tote bag shape and comes in raffia for an irresistible summer look.
Embroidered raffia tote bag, Vanessa Bruno , € 295