It’s the most frosty event of the year. Since 1979, the 12th of April rhymes with free Ben & Jerry’s ice cream. A really fun tradition that celebrates the official birthday of the American firms very first boutique. #HappyBirthday
While the flagship has close its Paris shops, a « cowmion » will ensure the mission through two delivery points, phew ! Locations will be revealed at the last moment on all the social networks, so stay on line. Cookie Dough, Phish Food, Chocolate Fudge Brownie: before showing up, train yourself at pronouncing the name of your flavour!
The must? This international rendezvous is also taking place in Bordeaux, Nancy and Strasbourg.
Last tip—show up early!
Free Cone Day, Tuesday the 12th of April, for more information, look here or on the social networks of Ben & Jerry’s.