Quantcast

The 10 brands that obsess teens

Marques Pour Ados

It is the law of the college and high school years: each generation has its unofficial uniform as its share of popular and stylish girls and boys. But the dress codes of teenagers are governed by particularly precise and arbitrary rules, which the adult world often does not understand much about. Except for one color or one pattern, you can make them the happiest people in the world ... or flop.

From La Rochefoucauld to Fénelon via Condorcet , Charlemagne , Jeanson or L'Alsacienne , what are the new clothing brands and obsessions of stylish teenagers? The Do It Team investigated.

Urban Outfitters

small peach sweater to tie Urban Outfitters

The piece they all want: multipocket utility tracksuit, bob, moumoute jacket, flashy jewelry ... Armies of broke teens rummage in every corner of the Urban Outfitters multibrand store on rue de Rivoli to find the often-discounted pieces that will give them an urban look worthy of their idol Ariana Grande .

Special mention for accessories , lingerie and 90's inspired jewelry at a lower cost, with Fendi Baguette-style nylon bags, Calvin Klein bras and choker necklaces. Fashion, an eternal restart ...

Adidas cargo tracksuit € 49, small peach sweater to tie € 49, bodysuit with lace details € 25, carabiner chain necklace € 25

Nike

Air Force 1 blanche immaculée Nike

The piece they all want: the pristine white Nike Air Force 1 . An iconic model appeared in 1982 on the floors of the NBA, a small technical revolution taken over by the world of hip hop ( Jay-Z , Kanye West , Drake ...) before becoming today the ultimate “ white sneaker ” of teenagers. Moreover, the neo-icons Kylie Jenner and the Hadid sisters never leave theirs.

The sharpest will be on the lookout for upcoming Air Force 1 cool collabs like Supreme , another obsession with trendy teenagers.

Air Force 1, Nike , € 100

Brandy melville

T-shirt court à motif,  blouson fourré en velours côtelé, jupe à tartan Brandy Melville

The piece that all want: crop tops inspired node to the vests, which are worn with boyfriend jeans rigor, or a little skirt tartan.

The preferred label of Italian teenagers dresses aspiring fashionistas. The Brandy singularity? One-size-fits-all pieces that make up a romantic-grunge uniform and celebrate the 2000s looks with “ baggy ” with large pockets, from the navel to the air (parents will have to get used to it…), oversized hoodie and the tricolor stripe .

Cropped patterned T-shirt € 18, lined corduroy jacket € 45, pearl earrings € 5, tartan skirt € 28

Tommy Hilfiger

le mom jean délavé taille haute Tommy Hilfiger

The piece they all want: the high-waisted faded mom jeans with a vintage look, the new 501 for teens who like to stand out.

He takes off with a trucker sweatshirt and a pair of dad shoes to go to school, and wears 90's accessories for a shopping session with friends. In short, the jeans that they take pleasure in skating, from the ultra popular Tommy Jeans range for those who bet on a total American look.

Mom faded jeans, Tommy Hilfiger , € 99.95

APC

Tote bag en denim et Carhartt A.P.C

The piece they all want: the denim tote bag to slip on casually. A sort of relay baton for Parisian parents with ailments, it is sure to send the message that we come from a family of cool intelligences. Special mention for the collaboration with Carhartt , which takes over the C of the favorite brand of skaters. #WANTED

In classic or oversized version for the weekend, it replaces with aplomb the motley Eastpak and allows to pass in the stage above the adolescence to the age where, what matters is to dress. like Mom.

Denim tote bag x Carhartt, APC , € 95

Zara

Robe bleu à imprimé fleuri de Zara

The piece they all want: the entire TRF range of the app that girls scroll through for hours at lunchtime.

A real obsession with teenagers, the Spanish brand is the (digital) temple of stylish girls. Awesome sweatshirts, jeans with holes and / or cut “ as they like ”, denim shorts by the thousands, iconic t-shirts, the teen line is flawless with pieces particularly well seen for these little people with ultra-high sartorial standards. codified. A notable alternative to Inditex's other baby, Pull & Bear , also a temple for 13-17 year olds.

Discover the collection on www.zara.com

Subdued

Sweat capuche Daytona Beach, robettes fleuries de Subdued

The piece they all want : the Liberty print crop top and other little ruffled tops, paired with high waisted flare jeans to look like the dapper Lily-Rose Depp .

Imagined for 12-20 year olds, the silhouettes of the Italian brand Subdued stand out for their effortless and colorful sets , with large reinforcements of flowery dresses, jeans with holes, lattice prints, stripes or gingham. The result ? A clever mix halfway between baby doll and badass rebel.

Short floral print blouse € 45, crop flare jeans € 55, shoulder bag € 39, Daytona Beach hoodie € 49

Vans

Basket montante Sk8-Hi Vans

The piece they all want : the Sk8-Hi , the iconic high top sneaker from the rider brand. Obsession that usually goes hand in hand with the need to own a skateboard (or a scooter, but much less cool).

Whether it's raining or shining, it can be worn black or two-tone, preferably destroyed, with well-sanded Levi's jeans or even a little dress, in short, it's the new Converse .

Sk8-Hi sneaker, Vans , € 90

Fjallraven

Sac à dos rouge Kanken, Fjallraven

The piece they all want: the Kanken backpack , available in all colors and materials.

The end of the Eastpak reign has not yet taken place. Still, there is finally a serious alternative with the success of the hyper ergonomic Swedish bag which is all the rage among 12-16 year olds. This cult brand since the 1970s in Scandinavia and which advocates very green values is now a safe bet for the young generation.

Kanken Backpack, Fjallraven , from € 99.95

Levi's

Sweat tricolore à maxi logo, Levi’s

The piece they all want: the Levi’s logo flocked sweatshirt . The height of chic? Get the tricolor or plain version without a hood.

The star sportswear label of the 90's made a successful comeback with Gen Z. Better still: it's a new basic for the cool ones who like to wear this sweater offbeat over a miniskirt or as a total Jay-Z / Beyoncé style for the ' EPS .

Sweat à maxi logo, Levi’s, 69 €

Dr Martens

Boots Jadon Hi, Dr Martens

The piece they all want: a pair of black Docs. The height of chic when you're 15: choose them offset, and replace the laces immediately for a tangy version ...

Decidedly, these boots are the rock bond of teenagers, from generation to generation. The Doc 'continue to drag the bad boys of the school and make the legs of the petty bourgeois even more interminable. Inseparable jeans, they also accompany and dédramatisent first clothing "great": a little black dress, a stylish suit or skirt.

Jadon Hi boots, Dr Martens , 225 €

Zadig & Voltaire

Sac noir Sunny medium matelassé Zadig et Voltaire

The part they all want : bags.

The brand's it-bags are on the way to dethrone the Vanessa Bruno tote as a school bag in the arms of young Parisiennes in high school or in preparation… The Grail? Get a Sunny as a gift for her birthday or steal the Candide model from her mom and have her binders strut around it.

Sunny medium quilted bag € 495, Candide medium bag € 595

Also note


Slow fashion enthusiasts (we applaud the young people!) And often having a micro budget to have fun, teenagers are turning more and more towards vintage shops and second-hand Vinted- type platforms . An effort to be highlighted and encouraged, to relieve the planet and the wallet.

Also discover the fashion obsessions of spring and the beauty care brands that teens love .

Read this next

The week of Do It

Hot topics

Sign up to our newsletter!