The first Ladurée concept-store

You will see it nowhere else. Normal, we have the  exclusivity of this new Ladurée curiosity, so there. All your foreign friends will be green with jealousy: special kudos to  American gals, because this place is absolutely « amazing » !

An as extra upscale bonus, this 100% new setting is located in one of the most chic areas of Paris, three minutes in stilettos from place Vendôme, under the arcades of rue de Rivoli facing Jardin des Tuileries. This is where the venerable house of macaroons has just set up its brand new Thé & Beauté offshoot. A grand premiere !

Imagine a boudoir worthy of Marie-Antoinette, revisited by Sofia Coppola, entirely dedicated to the collection of Ladurée teas, brand new also.

In total, more than twenty enticing collector boxes.

Our favourites? Flavours inspired by cult macaroons: Rose, Violet, Vanilla, Caramel, Almond… for perfect mix and match tasting.

Tops also, infinitely delicate creations, starting with the Mille et une Nuits, a wonderful green tea from China with notes of orange blossom, mint and ginger—totally bewitching. And Joséphine, a black tea from Ceylan twisted with citrus fruit and jasmine.

We adore: their spotlight fragrances come as candles (starting at 46 euros), to place in your living room for a bluffing decorating touch. But also as fragrances for the house in adorable retro bottles (starting at 50 euros). And for those who want to push the snobbism a little further, they have lovely perfumed balls (starting at 60 euros), to slip in a closet or a drawer to give your wardrobe a gourmet touch. The utmost of chic.

Ultimate privilege, their Noël Jour de Fête tea, sold exclusively here. #onlyinParis

All the info on beaute.laduree.com

By Julie Zwingelstein

Where to find it ?

Thé & Beauté

232, rue de Rivoli

75001 Paris

01 40 13 09 12

laduree.com

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