Win the new hair care of the stars signed Virtue at the Galeries Lafayette Champs-Élysées


In Paris, there are some very exclusive beauty appointments usually reserved for the happy few and popular with instagramers and tops, especially during fashion week .

Among these addresses to which only VIPs have access, the private apartment of the Galeries Lafayette Champs-Élysées , a stunning secret place with a unique view of the most beautiful avenue in the world.

A Virtue residency with hairstylist Olivier Lebrun and founder Melisse Shaban

Breaking news: Tuesday, October 19, hairstylist Olivier Lebrun moved into the private apartment for an exclusive residence incubated by Virtue , the brand of ultra-premium biotechnological hair products that the stars are snapping up to pamper their hair with an extraordinary ingredient: the famous Alpha Keratin 60Ku .

His promise? This magical natural protein makes it possible to authentically improve and transform the health and quality of the hair from the 5th application.

Melisse Shaban , the founder of Virtue (whose products are, of course , all paraben-free, sulfate-free, phthalate-free, dye-free and cruelty-free) will be there to enhance the experience and talk about the history of success story of its brand as the wow effects of its products.

Win the new Virtue treatment protocol that makes beautystas dream

The haute couture hairdresser will come to lavish a protocol around the new Virtue Flourish range which allows to rejuvenate and regenerate his hair in express mode (especially on colored hair) as well as the ColorKick Dejaunisseur shampoo in preview. As a result, we find the natural beauty of her hair.

If, of course, the biggest names in influence are already there, you will also have the chance to test these extraordinary treatments that the geeks of beautiful hair are crazy about.

Do It In Paris has teamed up with Galeries Lafayette Champ-Élysées and Virtue to give you this 30-minute treatment protocol on Tuesday, October 19 between 6 p.m. and 7:30 p.m. Health pass compulsory.

Play and try to win here

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Where to find it?

Galeries Lafayette Champs-Élysées

60 Av. des Champs-Élysées

75008 Paris

01 83 65 61 00

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