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The pop-up store of stylish working girls

The pop-up store of Amélie Delacour and Caroline Rey founders of the mark 17h10

Off-the-wall eccentricities thai sign the mood of fashion week, is all very nice. But when it comes to brass tacks, all the Parisiennes cannot show up at the office wearing fluorescent colours, XXL parka/comforters, destructured couture dresses, feathered pumps or ultra tight jumpsuits.

Concretely, “real people” generally show up in a white shirt, a pair of natural denim jeans or carrot pants with glazed moccasins, along with pretty accessories. And this is the reason Amélie and Caroline, founders of the brand 17h10 specialized in women’s suits, have gathered friendly labels to help the powerful working gals during an incredible pop-up store, from the 16th of September to the 13th of October 2019.

The ephemeral hub of stylish working girls

It’s at the heart of Saint-Germain-des-Prés that the “Working Girl” space will be offering a best-of featuring ideal looks to go work followed by a lunch or a pro drink. A dream come true!

Thus, a small army of young designers agreed to meet the challenge: the wonderful shirts of Marceau, signature one-piece suits by Septem, the stylish bag-belts of Astré, the perfect little black dresses of monomaniac Balnoir Paris, the personalizable Baume Watches, the made in Paris jewellery of Marie Gold or bags certified vegan by Jenah St.

S.O.S. relooking

You are not totally sure of yourself when it comes to mastering the art of dressing? Every Saturday by appoint only, the designers of 17h10 are organizing image coaching courses with the Ecole Supérieure de Relooking.

Whether one has a big fanny, small breasts, large hips: experts will give you advice on how to enhance your superb assets, the outfits and colours that suit you best, in order to boost your self-confidence. And you will be counseled on the perfect look to negotiate an upcoming contract or a raise… Bingo !

Do it in Paris x Working Girl

Surprise! Amongst all these festivities, you will also find on the Working Girl pop-up store the last issue of Les Petits Luxes de la Parisienne by Do it in Paris, our Fall issue. Meanwhile, you can subscribe here!

From the 16th of September to the 13th of October 2019 at 8 Rue du Four, 75006 Paris, every day from 10am to 7pm.



Also check out the fashion pop-ups Parisiennes are wild about and Histoire d’Or : the new Fall obsessions.

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