Safe: the new green and stylish concept store in the Marais

Safe Concept Store

It is the brand new address that is already titillating the curiosity of the sharp minds of the Marais . In an insane raw decor with exposed stones and piping, Elodie Ajalbert signs Safe , a concept store focused on cool eco-responsibility with fashion, beauty, coffee shop, art gallery and a program of frankly desirable happenings. We take you ...

A hybrid and urban space

Previously on the road to Parisian real estate, the fashion-savvy boss is realizing with Safe Urban Concept her dream of an incubator for emerging labels that stick to the green requirements of the time. Namely: the non-gendered hoodies of color ( € 79), the upcycled pleated pants from Les Garçonnes (€ 200), the very Margiela limited series by Louise Marcaud (shirt € 140), the fluffy bobs from Numéro 6 (€ 75), the cool streetwear of Common Paris (t-shirt € 65) or the chic Acid Basic wardrobe worthy of Victoria Beckham (two-tone dress € 180) and the minimal cuts of LAN (body € 30).

Also of note: the spotlight on two benevolent cosmetic brands with natural products from Estampe and the rechargeable and vegan face care products from La Crème Libre .

Sweets and company

On site or to take away ? In a real living space where you can hang out at will, head to the coffee shop corner to order the crème des kifs comfy: organic Lomi coffees, sticky latte (candied black tea with honey, € 5.50), matcha or golden latte (€ 5.50), fresh squeezed detox juice (€ 6) and highly regressive sweets from Broony Factory (peanut butter brownie, banana bread, carrot cake, cookies, fondant) or even a homemade grilled cheese to grab for lunch like at any time.

Arty programming

Stick a label on your shop? Very little for Elodie, who breaks free from codes to offer Parisians a hybrid place conducive to unearthing talent even among young artists.

In January, the Venezuelan Isabel de Tovar is in the spotlight (paintings on sale around 100/200 € for the originals), without forgetting the guest tattooists Kiddo (1st and 3rd weeks of January) and Tenesis (2nd and 4th weeks) and other events and workshops (screen printing, customization, embroidery, etc.) in the presence of the designers. Go to Safe's Insta account so you don't miss a thing ...

Open Monday to Friday from 8:30 a.m. to 9 p.m. and weekends from 10 a.m. to 9 p.m.

© RAW Collective

Discover also the concept store of green and stylish bags and accessories all in a star to find in stores.

Read this next

The week of Do It


The kid-friendly spot to check out all summer long

Flore Di Cana

Who will be the greenest bartender in the world?

Eau A La Peche

The healthy summer recipe by Angèle's guinguette


The glamorous exhibition of diamond lovers

Maison Russe

The charming summer garden of Maison Russe


Buzz mode: Shein inaugurates its first Parisian pop-up


Hair removal: 3 popular methods for silky smooth skin


The top must-visit addresses on rue des Rosiers


The most confidential and committed manicure studio in Paris

Wine Tour

3 unusual trips to learn all about wines and champagnes


La Spritz Party la plus chill de l’été



Make Up Forever Eyeliners

How to get the cat eyes of the stars of Euphoria?

Beaupassage Fete De La Musique

A gourmet open-air passage

Le Bon La Butte

A favorite address in the heart of Montmartre

Babkadamia Caramel Beurre Sale

La babka coulante au caramel de Babka Zana

Adresses Deco Rue Jacob

The three decoration shops rue Jacob to know absolutely

Complements Alimentaires

Beauty to taste

Gateaux Ete

Les pâtisseries stars à essayer cet été

Livres Juin

3 bons romans à dévorer au mois de juin


Pantelleria, l’île la plus hype de la Méditerranée

Mode Crochet

Le crochet a la côte




5 unusual walks to book absolutely

Akrame Benallal

Le houmous le plus trendy de Paris


The most beautiful outdoor evenings of the summer

Bijouteries Paris

Ciel, mes bijoux !


5 fashion pop-ups to find your summer essentials


Les tips d’une top pour avoir des pieds de fée

Palace Paris

5 expériences palace à tester une fois dans sa vie


The most stylish rosé of the summer

Hot topics