Biba : the fashion temple of Parisiennes

Biba Boutique

Alongside stylists like Sonia Rykiel or agnès b., this mythical address wrote a page of Parisian fashion long before the opening of the colette concept-storeBiba is the story of 3 generations of women dressing stylish Parisiennes.


Once upon a time…

In 1974, Odette Baché opens a small boutique on Rue de Sèvres. This homing torpedo of Parisian fashion detects the most avant-garde designers of the 80’s before anyone else. At Odette’s, one finds the signatures of Alaïa, Mugler, Montana and Jean Paul Gaultier, all of whom Parisiennes are wild about.

In the 90’s, Odette’s daughter imposes herself as a worthy heir. Yaël Kouprianoff takes on the head of the boutique and reveals all the star labels of her generation.

She can be thanked for discovering Ba&sh, Sandro, Maje, Iro! Her signature? Knowing how to combine brands like no one else and offering an inimitable selection that appeals to the real Parisienne.

The trendy fashion pieces of the season are never her obsession. At Biba, Yaël offers “her” fashion vision, with a read thread always inspired by a hippie-chic and bohemian style, such as tie & dye shirts and dresses from the Corsican brand Marlo, Rabens Saloner bathing suits or Yvonne Waska baskets. And how about that, Sarah, her 22-year-old has just joined her mother to perpetuate the tradition… From mother to daughter!


A birthday capsule

To celebrate 45 years of the boutique, Yaël Kouprianoff has called upon the most faithful brands to launch an exclusive birthday capsule collection, from which each piece will be sold in only 45 examples. Their common denominator? They showcase the wardrobe of the Parisienne on holidays.

The result: a floral print shirt signed Swildens (€130), a long bohemian dress by Laurence Bras (€190), a powder pink one-piece pantsuit by Acquaverde (235€), a pair of Burgundy velvet clogs at Bosabo (€155) or a Vic et Max necklace (€50).

Open from Tuesday to Saturday, 10am-7pm
Discover too : the new Colette and the new vegan concept store.

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Where to find it?


18, rue de Sèvres

75007 Paris

01 45 48 89 18

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