Adenorah tells us everything

Adenorah Musier

Fashion is right up her alley. Since 2009, Anne-Laure , aka Adenorah, shares her unique looks with retro touches on her eponymous blog. A must-see on Instagram, the 28-year-old top influencer with more than 400 000 followers has stepped over to the other side of the mirror. Beginning April, she officially launched Musier with two associates. A brand of clothing and accessories with an evocative mantra: “be your own muse”, sold exclusively on line. Encounter with a gal totally connected with reality.

You could capitalize on the notoriety of « Adenorah » or setting forth your real name, why did you call your brand Musier ?

Everything began with my urge to gather a community of muses. I wanted to make this generation of ultra connected girls speak out, those who draw their inspiration from the social networks and who also provide inspiration. The name popped up just like that.

Wraparound dress, cleavage tops, vintage references… Musier seems to emulate your style. Are you your own first muse ?


Naturally, the collections resemble me since I am the one imagining them. But the brand does not focus on me. The idea really is to gather girls from very different universes ­—famous persons as well as anonymous women, encountered in the street, so they can appropriate pieces in their own way.

For example, Camille Jansen, one of our first muses for this collection, as a very street look compared to mine. All these muses will appear little by little on the Instagram account and the internet site of Musier.

What is your implication in terms of the brand?

marque adenorah

First, I’m in charge of all the artistic direction. Concretely, I create the mood boards and I created the sketches, when I can! Then, I am backed by a team of free-lancers: stylists who draw and model makers who materialized the ideas I have in mind. My two associates, Axelle Aimé and Dorothée Rubinski, who have real fashion expertise, manage the business aspect.

You already created capsule collections for other brands, what did these collaborations contribute?

I learned a lot with Jonak and Leon & Harper, particularly in terms of the technical constraints linked to manufacturing. It’s not possible to create everything you want—for example, it happens that the fabric I imagined is not compatible with the result I was expecting. These experiences are very useful today. And since I have no stylistic training, I learn every day—hands on.

Musier sizes go from a 36 to a 40, is there room for the other muses ?

musier marque

For the time being, we are at the very beginning of the brand. I dream of being able to offer pieces that run the gamut in terms of sizes from 34 (for which we received many requests) to 44. After this first collection, we all adapt in keeping with our clients. This is mandatory. All that is thanks to my readers, the gals who follow me. It’s indispensable to move in their direction.

What one will never see on Musier

Real fur. As much as it does not bother me to wear a vintage piece, I really don’t see myself presenting fur in 2018.

What do you say to those who find your prices too high?

Most of the pieces are made in France, in Parisian workshops, which implies a certain cost—there is no other way. For me, a silk dress for €245, is incredible. But I perfectly understand their reaction, I am the first one to make sure prices are as low possible.

However, for the second collection, we will choose maybe less silk and go got more affordable materials. And I want to develop more accessories, the part I am most keen about. No matter what, we will take into account the comments of our clients.

Musier is in the same vein as Sézane, Rouje by Jeanne Damas, Mirae by Tara Jarmon… digital and community brands, is this the new model of the fashion industry?

I don’t know if I have enough hindsight to say that. But, I think that right now it’s clearly a model that works. And even if certain clients balk at buying on internet, they will eventually jump the gun. Will this phenomenon last in time? I just don’t know.

The Levi’s 501 is your signature. Do you plan on a Musier pair of jeans?


At the very beginning, I really thought so. But now that I have taken a step back, I am less certain. Personally, I have tried a wide array of brands and I always go back to my vintage jeans. Not only am I not sure of being capable to produce such a great model, but it’s very complicated to find vintage denim. New fabrics don’t produce the same effect—so when you wear them, the result is quite different.

Yet, if I manage to conceive a pair of jeans that I consider truly perfect, then I don’t exclude the idea.


Information and order on the site www.musier-paris.com.

Also check out the new collaboration Jour/Né x Coca-Cola and the fashion interview of Georgia May Jagger.

Read this next

The week of Do It

Miniweight Regime

Keto: the super effective slimming diet from Los Angeles


The green and chill event not to be missed


Sempé's drawings at Artcurial


Santorini: the Cyclades at 3:20 from Paris


The coolest cocktails garden in Paris

Rochechouard Rooftop

How about being locked up inside the Hôtel Rochechouart?



Tartes Emilie Franzo

The secrets of good, easy pies by Emilie Franzo

Boutiques Mode

Fashion: the 3 new favorite boutiques of Parisians



Hotel Paradiso Rooftop

Hotel Paradiso: MK2 opens a secret cinema

Comptoir Ritz

Le Comptoir du Ritz, the Parisian coffee-shop by François Perret


Laia, a new restaurant in the secret garden of the 11th

Instituts De Beaute

The new beauty rendezvous in Paris

Debongout Deco

Debongout: the decorative boudoir for vintage addicts


7 new brunches on the terrace


Les Deux Gares: the new bistro everyone is talking about


Top Chef Mohamed Cheikh opens a terrace at the Jardin des Plantes

Fake News

Fake News: the exhibition that deciphers a real social phenomenon at the EDF Foundation


Primard, the house of Catherine Deneuve re-enchanted by Fontenille 1 hour from Paris

Musee Carnavalet

Carnavalet: the reopening of the favorite museum of Parisians in the Marais





Tiramisu Francois Regis Gaudry

The secret of tiramisu by François-Régis Gaudry


Forest: Julien Sebbag's new terrace that everyone is talking about


Bambini: the new trendy Italian of Paris Society at the Palais de Tokyo


Uderzo: the exhibition event at the Maillol Museum dedicated to the creator of Asterix


8 ways to wear Bermuda shorts

Les Heritieres

Les Héritières: the social fresco that makes the buzz on Arte

Raymonde Paris

Raymonde: the new boutique that mixes vintage and young designers in the 18th arrondissement

Omelette Petit Cambodge

How to make the delicious Petit Cambodge omelet?

The Father

What is The Father, the film by Florian Zeller which won 2 Oscars?

Cures Detox

Slimming: the 3 detox cures to test dare-dare

Poke Bowl Mexicain

The little dish that will make you love glamping

Accor Chic Frenchcation

7 stylish getaways for a change of scenery

Femme A La Fenetre

Oxygen: the new sifi with Mélanie Laurent on Netflix

Hot topics