Front de Mode, the new colette

Front De Mode Princ

Nestled since summer in the up and coming district impulsed at the outset by La Jeune Rue (a project that has since gone by the wayside), this divinely avant-garde concept-store is blowing a true wind of freshness.

Its mantra? Synchronizing sustainable with desirable.

Behind Front de Mode one finds Sakina M’Sa, stylist and creator of her eponymous brand, who has gathered in this design loft young fashion labels, but also the latest natural beauty products, trendy upcycling decoration items, a clever bookstore, a coffee-shop… In short, a selection as eclectic as it is exacting—ethical, aware and with a taste for pretty things.

In short, each referenced piece corresponds to at least one of the three pillars in terms of sustainable development: environmental, social and economical.

Result, Ambrym  tee-shirts made in France (120€), Veja sustainable trainers made in Peru (100€), Luz bathing suits in organic cotton (160€), recycled stationary by La Petite Papeterie Française, no gluten madeleines...

Tops, a bar of wild flowers picked in the Paris area, DIY workshops, encounters with designers and other surprises will set the rhythm for this space that we are already wild about.


Open Monday to Saturday from 11am to 9pm.

Also check out the temple of slow fashion Mamamushi and the lovely made in Paris selection by We are Paris.

Where to find it?

Front de Mode

42, rue Volta

75003 Paris


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