Amélie Pichard

Amelie Pichard

Claim to fame / her ADN: with very unusual aesthetics, entre inspirations lynchiennes and bimbos inherited from trucker calendars the brand of bags and shoes, launched in 2011 by Amélie Pichard was soon spotted by colette and the buyers at Bon Marché. In 2016, the designer created the buzz with her collection of vegan shoes next to her muse Pamela Anderson ! She just opened her first boutique in Paris.

Iconic piece: the flap bag with a golden metal crocodile on top, presented in a wide array of materials and colours. From black patent leather to pink velvet, including wicker and the recent version, Western style with à fringes. Pickpockets just better behave…

#paparazzi @emrata #ameliepichardgirl Thanks @voguemagazine

Une publication partagée par AMELIEPICHARD (@ameliepichard) le

Why Parisiennes adore her: for her universe as trendy as it is offbeat, sometimes flirting with bad taste. Her totally free and no complex approach of femininity have made her popular in the US. Emily Ratajkowski and Emily Weiss de Glossier are fans.

amelie pichard

3 questions to Amélie Pichard…

The 3 adjectives that define your brand? authentic, sophisticated and rebel. I don’t want to be limited to "Shoe designer". I am a creator and all my life will be a life of creation!

The Parisienne who inspires you:

There is no "Parisienne" because I don’t like tags. I like the freedom of being, of thinking and doing as one wishes. It’s all these women who inspire me, those who dare.

Your uniform? 100% organic denim.

Read this next

The week of Do It

Coffret Canard Duchene

The champagne and cheese pairing everyone is talking about


Phénice: Yoni Saada's new table in the 9th district

the Bouillons restaurant in Paris

Our 5 favorite broths not to be reserved

Philharmonie Paris concerts

The 3 star concerts to see once in a lifetime at the Philharmonie de Paris

Sweet Escape

Sweet Escape: the mini-market that sells all the American products you can't find in Paris

Rotie De Veau

Recipe: very easy and comforting roast veal by Cyril Lignac

American Crime Story

What is American Crime Story season 3 worth on Monica Lewinsky?


Oh My Cream's first flagship spa opens rue Montmartre

Couturfu Livre Mode

Couturfu brings out the book that the fashionsphere is tearing apart

3 Recettes Pierre Herme

3 simple little snacks to take from Pierre Hermé

Madame Reve

Madame Rêve Café: the new chic brasserie that attracts all of Paris


Pleasure, the author's film about porn that gets people talking


The 10 fashion obsessions of fall

The French Dispatch

The French Dispatch, what to expect from Wes Anderson's new film?

Oeuf Mimosa Piege

How to copy the mimosa-tarama egg by Jean-François Trap at the Hôtel de la Marine?

Barre Chocolat

How to make your homemade twix

Cybele Idelot

Who is Cybèle Idelot, the locavore chef everyone is talking about?

Chateau Voltaire

Château Voltaire, the new Parisian hotel that obsesses the stars



Ruinart Julien Sebbag

Ruinart opens an ephemeral restaurant with Julien Sebbag, Céline Pham and the most prominent chefs

Julie En 12 Chapitres

Julie (in 12 chapters): the intellectual Bridget Jones of Generation Z

Jeffrey Cagnes

Jeffrey Cagnes opens the new star pastry shop in Batignolles

Nouveaux Brunch Paris

New brunches to try this fall

Jean Paul Gaultier

Cinémode: the phenomenal exhibition of Jean Paul Gaultier which thrills the Cinémathèque

Hot topics