New swimwear brands you absolutely need to know

Maillot De Bain

Drama: your cousin (better fit than you) brought the same swimsuit as you for the family vacation. A feeling of déjà vu? In order to not look like everyone and play the precursor naiads of trends, we are betting directly on the new swimwear labels that will dress the fashionistas of tomorrow on the beach and the most select pool parties. A tour of the 2.0 claws that made us want a seaside vacation.


Nationality: French.

DNA: Côte d'Azur , 1960s. Les Calanques , Cannes , Saint-Tropez . Posidonia infuses a deliciously retro spirit into its eco-friendly jerseys made from recycled fishing nets. Small productions, durable fabric in a solid color and timeless cuts finish seducing green naiads.

The already cult pieces: the purple triangle two-piece (€ 46 the top , € 39 the panties ), the pink twisted bandeau (€ 57), the terracotta one-piece with adjustable straps (€ 122).


Bonsens Shop

Nationality: Colombian.

DNA: the Colombian and now Parisian model Carolina Jaramillo surrounded herself with her two sisters to set up her swimwear label Bonsens Boutique , a collection of nuggets in warm colors like a sunset.

The already cult pieces: the red ocher bandeau one-piece (€ 243), the black model with a swim collar (€ 261) and the triangle-panties gathered at the top of the butt (€ 274).

Mood Paris

Nationality: French.

DNA: these are the little green swimsuits to slip into your bag for the next swimming pool weekend. Mood Paris is launching its range of models 100% made from recycled plastics , to do good for the planet and for morale. Three models available in three colors, which evoke the three holidays that smell like sunbathing: May 8, July 14 and August 15.

The already cult pieces: July 14 with an arty print designed by the scarf label IKA Paris (€ 30 for the panties , € 55 for the triangle ), August 15 in terracotta with a perfectly indented waist (€ 85) and May 8 with knots and the 70's look (30 € the bottom , 55 € the top ).


Nationality: Swiss.

DNA: ultra-comfortable sports cuts with glamorous glitter details, this is the identity of Palmagente's sexy swimsuits . Special mention for the tops which draw a simply devastating breast.

The already cult pieces: the sequin bra tops (€ 159) and the matching high-waisted panties that lengthen the leg (€ 88) and the one-piece with plunging neckline and laces tied in the back (€ 348).


Nationality: French.

DNA: we had already told you about her bras made with ends of rolls of fabric and recycled plastic. Nénés Paris now dresses the naiads in an approach that is always responsible and even sexier than before. This is evidenced by the new push-up cuts and highly desirable prints.

The already cult pieces: the single- breasted top (€ 70) and the high- waisted panties (€ 55) with a small orange print, the 90's nude bra (€ 70) and her panties (€ 55) or the sublime Cathy à floral print (95 € the bra , 40 €the panties ).

Destigny Swimwear

Nationality: French.

DNA: a small, tight collection at low prices with trendy colors and cuts, and inspired by the cool girls of the 90s. Destigny Swimwear also appropriates the frills and frills of the swimsuits that made us dream when we were little.

The already cult pieces: the mint water one-piece that goes down to the bottom of the back (€ 80), the little lilac shirt (€ 60) and the high-waisted frilly panties that go with it (€ 35) .


Nationality: Israeli.

DNA: If you fall head over heels for one of the very jet-set models, grab it quickly. Netta only produces 25 pieces of each to avoid stupidly accumulated inventory and minimize the carbon footprint. In short: hardly anyone will have the same as you.

The already cult pieces: the nude-colored couture monokini (€ 198), the one-piece with a high waist worthy of Alert in Malibu , but more shock with its arty print and its matching headband that comes with (€ 164) and the tiny laced bikini with a toile de Jouy print (172 €).

Aava Swim

Nationality: German.

DNA: very attached to the preservation of the seabed, Aava Swim uses fabric made from plastic recovered from the oceans. The result: end-to-end eco - friendly swimsuits and ultra-flattering retro designs that enhance all body types.

The already cult pieces: the black Imogen one-piece with crisscross details (€ 85.95), the Dakota bandeau two-piece with yellow stripes (€ 85.95) and the Tallulah tricolor one-piece with a pretty bow on the side (85.95 €).

Leslie Amon

Nationality: Swiss.

DNA: from Lanvin , Maison Michel and Giambattista Valli , Swiss and Egyptian designer Leslie Amon adds glam 'to rather athletic cuts. Witness the belted cuts, metallic fabrics and exaggerated ruffles on her swimsuits designed for the beach as well as for the evening under a fluid skirt or elegant shorts.

The already cult pieces:the red and pinkbi-taste bikini (€ 192), the asymmetrical Carmen with bewildering ruffles (€ 248) or the frilly Timini lagoon blue two-piece (€ 248).

Kira Store Paris

Nationality: French.

DNA: unbeatable prices and really stylish and sexy designs, that's the promise of Kira Store Paris , a brand newcomer to the beachwear scene. We do not start with high quality, but instead the favorite which does not hurt the wallet and which will go very well for this summer.

The already cult pieces: the Eglantine blue swimsuit with gathers (€ 35), the openwork green Peter with plunging neckline and belt (€ 31) and the Anna leopard-print one-piece (€ 29).



Nationality: French.

DNA: truce of fuss. No need for frills when we found the minimalist and comfortable swimsuit that highlights us: this is the philosophy of NOO , the Parisian label rather adept of wireless and whose swimsuits are available only in black and with a strong wild print becoming.

The already cult pieces: the black one-piece with a too beautiful crossed back (90 €), the high-waisted and high-waisted panties that erase small flaws (45 €), the minimalist bandeau with straps that goes with it (50 €) and the one-piece neckline with a wild print (€ 90).



Nationality: French.

DNA: we knew his colorful swimming shorts for men in 100% recycled material. Surprise launches its women's range with two one-piece models available in several colors. What to match on the beach with his lover.

The already cult pieces: The reversible black / blue or white / pink striped Exalted (€ 115) and the Délicat with a crossed strap on the back and 70's floral print or black leopard (€ 115).


Also discover 10 swimsuits to order immediately and the pairs of glasses to play the stars .

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