The new codes of cashmere

Hircus Cachemire

Investing in a beautiful cashmere plush sweater looks like nothing like that. And yet, this little pleasure could turn out to be militant. Because switching to slow fashion has become the responsibility of informed fashionistas, it is time to turn to committed labels who are revisiting the codes of this natural, soft, sublime material.

In this case, Hircus has been advocating since 2014 a green, cruelty free cashmere , without intermediaries or waste, but above all frankly stylish. The French label, founded by two entrepreneurial buddies, imagines a timeless wardrobe with the eco-responsible approach we expected. Here are their 5 lessons ...

1 - Choose the best wool

The undisputed stars of cashmere are these Capra Hircus goats, a species as noble as it is fluffy (and therefore particularly cute) raised in the plains of Mongolia , able to manage winters at -40 ° thanks to their exceptional wool. Hircus has chosen to work there hand in hand with one of the oldest houses in Erdos , the cashmere capital of the world.

And since green fashion also means keeping your favorite pieces from one year to the next, the French brand selects only grade A cashmere: a guarantee of quality that signs the finest, silkiest fibers and above all the highest quality. longer, which makes its sweaters ultra-resistant.

2 - bet everything on the blues

Scoop: it's not just gray, in life ... Blue is THE color of winter for a knit sweater, noticed on the shows of Raf Simons , Etro and Off-White . Declined from navy to azure through sage variations, it illuminates the face and brings softness to a city look, a shade of serenity and wisdom anchored in the complementary sky and sea.

Hircus uses the most beautiful blues to sublimate a cable-knit cardigan , another preppy and all-terrain model , a large knitted 4-thread jumper or the perfect little sweater to take everywhere and slip under a jacket .

3 - Stitch her boyfriend's sweater

No more hypocrisy: offering a cashmere sweater to your boyfriend is above all the assurance of being able to borrow from him at leisure. That's good, Hircus is offering an extremely cool men's collection, with thick knits and pretty details on the collar and leather-effect buttons… which will go perfectly with our iconic 501.

4 gray yarns with a jacquard pattern, a round neck in a sublime English green , in a sand beige shawl collar version or even the perfect charcoal cable-knit cardigan … The important thing is not only to see it in it, but to get there see a little too.

4 - Rethink an eco-friendly system

Committed since its creation, Hircus only uses cashmere certified The Good Cashmere Standard , a green label that ensures production that is benevolent for the environment and biodiversity , ensuring animal welfare and respect for the working conditions of breeders.

And because two proofs are better than one, it is also Oeko-Tex certified, which ensures fabric control at every stage of its processing, from raw materials to yarns to dyeing. Because the chemicals on the skin, thank you but no thank you.

5 - assume the style coat

A rare occurrence among cashmere specialists, Hircus offers a tempting selection of beautiful outerwear pieces. Namely coats in new wool and cashmere at prices not exceeding 420 € (a feat): long gray bathrobe belt , jacket foot-holes with removable fur collar , cross beige herringbone jacket , pea coat style blue navy or still long with buttons and Prince of Wales check .

The little surprise? The naturally water-repellent fabric signed Albano Morgado , the king of wool in Portugal. Namely that wool, and cashmere in particular, are essentially waterproof materials. Try to pour a few drops on your sweater: they will only penetrate the fabric if you press on them ...

The entire collection can be found on

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