No need to introduce Bench, the super sweatshirt label. Bench is to the pullover what Stan Smith is to trainers. It’s the absolutely iconic product of urban youth all over the world.
To prolong the “street” experience, this new cult and furiously connected brand has launched a hashtag that is creating the buzz on the social networks and has become “the” magic password to win 2 tickets and attend the hottest festival of the moment.
So what’s this super hashtag? #lovemyhood playing on the double meaning of the word “hood”...
The concept? Capture a great and inspired photo of your favorite district, whether you are in Paris, Miami or Berlin and send it to #LoveMyHood tagged @benchoriginal in order to maybe be the lucky winner of this dream trip, version 2015.
The prize? 2 tickets for a wild festival + 1 trip to Spain for 2 persons + 700€ pocket money once there + 1 year of Bench Hoodies offered.
All the info to play and win on lovemyhood.me