Committed brands moving in the right direction

Green Volvo, the environmentally friendly brand

How to become committed? And what if quite simply, we began consuming in a more responsible way behind labels already implicated in terms of sustainability and a green attitude? Demonstration.

Volvo cars

Plogging session in the forest

Like all the Scandinavian actors, the Swedish car brand has a deep down ecological concern. A real commitment that dates back to 1945 when the automobile maker, as a true avant-gardist began to recycle spare parts… Before signing up as a pioneer of hybrid and the electrification of engines with the first 100 % electric model, setting up a blockchain on the cobalt of the batteries.

Their challenge? An ambition to only sell hybrid, rechargeable or 100% electric before reaching a neutral result in 2040… 2.0 cars that are going to appeal to green-girls. Another strong commitment: the democratisation of plogging (jogging while picking up waste) in France. Last Sunday, this initiative enabled to collect more than 157 kg of waste in only 1 hour!

Nespresso

A velo upcycling velosophy ride

Obsessed with sustainability, Arnaud Deschamps, director of Nespresso France, decided 10 years ago to have all the company’s coffee capsules recycled, even it meant really shaking up the recycling attitude in France. In order to do this: he managed to finance an incredible machine that enables to retrieve all the small parts in aluminium in order to recycle them in yellow garbage cans and special centres… Result? Capsules, Coca Cola cans, boxes of medication, drinkable stewed fruit are now perfectly recycled through the waste areas. Parisians have no more excuses…

Their challenge? Using the result of capsule collecting. On one side: coffee grounds are sent to compost. As for aluminium, it is recycled or used to create upcycling objects such as the bicycle (300 capsules per model) in limited edition signed Vélosophy, the super trendy Swedish label, for a doubly sustainable attitude.

Jho

washable and reusable hygienic protections from jho

Amidst the scandal sparked by the toxic substances hidden in tampons, a start-up in Nantes has emerged: JHO. A brand of tampons, sanitary napkins and panty protections that (finally) promises organic period protections to women, certified by the label GOTS, that have undergone no chlorine whitening, but were simply purified with hydrogen peroxide, without any danger to health nor the environment. Phew! Their plus: sold on line and subscription services to fill up without hassling at the supermarket.

Their challenge? The Girls Excel project is supported by the w4 NGO in the North of Cameroon, where it supplies washable and reusable hygienic protections to bring a durable answer to the girls of rural communities and refugee camps. The association also trains women at making these hygienic napkins to increase their revenues and acquire an economic independence. The circle is complete.

Native Ad

Read this next

The week of Do It

Air France Escapade Corse

Off-the-beaten-track must-go venues in Corsica

Escapade Air France Nice

The most stylish addresses in Nice

Les Deux Gares

Les Deux Gares: the new bistro everyone is talking about

activites-ile-de-france

3 unusual outings very near paris

Coya Terrasse

Caliente cocktail and fab tapas in the gardens of Coya

cinemas-plein-air

THE BEST OUTDOOR CINEMAS IN PARIS

spots-paris-plages

THE 6 HOT SPOTS OF PARIS PLAGES

Edo Terrasse

Edo: The trendiest terrace this summer

piscine-la-vilette

Where to swim in Paris ?

Expo Louis De Funes Cinematheque Francaise

WHY IT’S A MUST TO GO SEE THE LOUIS DE FUNÈS EXHIBITION AT LA CINÉMATHÈQUE FRANÇAISE?

barbecues-paris

The best terraces for a BBQ in Paris

Benoit Castel Coffee Shop

Breakfast on the terrace at Benoît Castel

plein-air

Unusual: a hidden field of flowers in Belleville

Hotel Tuba Club

TUBA CLUB: THE NEW BUZZING HOTEL IN MARSEILLE

Gros Bao

Gros Bao : a yummy Chinese cantina on the Canal Saint-Martin

Diy Ateliers Beaute

Unusual: must-book beauty workshops

Musee Rodin Jardin

THE GARDEN OF THE RODIN MUSEUM, A PARADISE TO BE ENJOYED ALL SUMMER LONG

Salon Prive Galeries Lafayettes

Book for free a private suite with an .e personal shopper at galeries lafayette champs-élysées

Concept Store Galeries Lafayettes

THE FAVOURITE BRANDS OF PARISIENNES

Cali Sisters

CALI SISTERS: THE NEW CALIFORNIAN CANTINA THAT IS MAKING PARISIENNES GO WILD

Kantine By Kumo

A JAPANESE HOT SPOT ALONG THE CANAL SAINT-MARTIN

Perchoir Porte De Versailles

LE PERCHOIR MOVES TO A XXL PARISIAN URBAN FARM ON THE LEFT BANK

Piscine Hotel

3 hotels with a pool near Paris

Boutique Marin Montagut

THE INCREDIBLE CABINET OF CURIOSITIES OPENED BY MARIN MONTAGUT IN THE 6TH

Sir Winston Churchill

THE VERY CHIC PUB EVERYONE IS TALKING ABOUT

Maison Rose Donald

A GREEN HAIR SALON HIDDEN IN THE MIDDLE OF PARIS

Laia

LAIA, A NEW RESTAURANT IN THE SECRET GARDEN OF THE 11TH

Rooftop Ete 2020

3 NEW ROOFTOPS TO LAUNCH THE SUMMER SEASON

Refrigerateur Haier Premium

The avant-garde icebox that is going to change the life of parisiennes

Restaurants Ou Il Faut Retourner

The post lockdown restaurants you are going to love

brunch-de-l-ile

A break “just like being in the country” ten minutes from the Etoile

Boutique Courtois Paris

Courtois Paris: the perfect address for a stylish hat

boutique-kleps

The boutique of pampered pets opens in Montorgueil

Hotels Mythiques France

The new generation of mythical hotels France

Concept Store Le Dix

Le Dix: A new buzzing fashion and beauty concept-store

Bouillon Pigalle Livraison

Bouillon Service: €10 for the sexiest menu in Paris

meilleurs-glaciers-paris-2020

WHERE TO GO FOR GREAT ICE CREAM IN PARIS?

Hot topics